Category Archives: Advanced SEO

Google’s Hummingbird – What You Need to Know

Google has always been industrious in tweaking its algorithms. Even in the early days, it was always looking for ways to improve the searcher’s experience. However the last few years has witnessed the disruptive Caffeine, Panda and Penguin updates from … Continue reading →

Posted on October 1, 2013 by Nathanael Vanderkolk

Content Curation for Fun and Profit

The term ‘content curation’ has been making its way around Australian SEO circles for quite some time. However, many seem still confused by the term, often dismissing it as some form of auto blogging or duplicate content that will offend … Continue reading →

Posted on October 1, 2013 by Nathanael Vanderkolk

What is Bounce Rate (And Why You Need to Care)

As an enterprising Australian SEO expert, you’ve no doubt come across the concept of ‘bounce rate’ in Google Analytics. At first glance, you’d expect it to refer to a visitor clicking through to your site and immediately leaving. This definition … Continue reading →

Posted on September 10, 2013 by Nathanael Vanderkolk

Ranking in the Post Panda-Penguin World

Do you despair of ranking your website high enough in the SERPs to make a decent return? Or have you recently been hit by one of the Google updates and had your site plummet in the search engine results? If … Continue reading →

Posted on September 10, 2013 by Nathanael Vanderkolk

Google Keyword Planner – RIP GKT

If you’ve been involved with Australian SEO for any length of time, you surely made friends with the Google Keyword Tool. The GKT, as it was affectionately known, was everyone’s free weapon for keyword research. Did you shed a tear, … Continue reading →

Posted on September 8, 2013 by Nathanael Vanderkolk

Leveraging Google: Affordable Advertising for Small Businesses

Google Advertising is by far one of the most affordable options for small businesses. There are so many flexible services and some that are even free. There are options for online advertising that you can use as a small business … Continue reading →

Posted on August 28, 2013 by Nathanael Vanderkolk

Do You Have What it Takes to Get to the Top of Google?

For any business, creating a powerful online presence is essential to success now and in the future. In the realm of search engine optimisation, the goal is to increase the rank on Google – aiming for the number one spot. … Continue reading →

Posted on August 16, 2013 by Nathanael Vanderkolk

How to Succeed with Google Advertising

Google offers advertisers a vast array of options when seeking increased exposure online.  While Google AdWords prices cause some businesses to shy away, the ROI offered by Google advertising more than compensates for the lofty rates.  As a business owner, … Continue reading →

Posted on August 16, 2013 by Nathanael Vanderkolk

What Does it Really Take to Get to the Top of Google?

In the quest for online success, businesses worldwide are scrambling to implement effective strategies to promote high search engine rankings and, therefore, improved traffic.  While it sounds great to get to the top of Google, one question remains: What does … Continue reading →

Posted on August 8, 2013 by Nathanael Vanderkolk

How to Use the Top Social Networking Sites

Australian Search Engine Optimisation Services are beginning to rely heavily on a collaborative effort between creating SEO content for your website or blog and the use of social media. When it comes to the social networking scene, knowing how best … Continue reading →

Posted on July 23, 2013 by Nathanael Vanderkolk

What it takes to be an SEO Specialist

Have you ever noticed that when you try to find information about SEO it’s at best vague? You read through it, content blah, blah, blah and then white hat, blah, blah, blah, unique content, blah, blah, blah and a bit … Continue reading →

Posted on June 28, 2013 by Nathanael Vanderkolk

Using Long Tail Tactics for Your Website

When you are looking for the Google Rankings Sydney businesses long for, long tail tactics might work well for you. Long tail tactics refer to approaching not just the core part of your business but looking to smaller opportunities as … Continue reading →

Posted on June 13, 2013 by Nathanael Vanderkolk

Google Penguin 2.0 Might Mean You Need a Link Audit

There is a reason why SEO Specialists in Sydney are becoming more and more popular. It is not just because they are able to help you with search engine optimisation Sydney businesses benefit from: it is because Google Penguin 2.0 … Continue reading →

Posted on May 30, 2013 by Nathanael Vanderkolk

How to Find the Right Balance of Natural Links and Content

If your only focus is keywords you may be missing the boat if you are not providing natural links to help Google find you. The Delicate Balance What a top SEO company Australia may choose knows is there is a … Continue reading →

Posted on May 30, 2013 by Nathanael Vanderkolk

Hire a New SEO Company to Protect You from Penguin 2.0

You may have an SEO company that initially fixed up your web site to get you that top ranking and it worked out quite well for you. With the introduction of Penguin 2.0 all hell has broken lose and what … Continue reading →

Posted on May 30, 2013 by Nathanael Vanderkolk

Google Penguin 2.0 and How it May Affect You

If you haven’t heard that Google Penguin 2.0 launched in May 2013 then you might want to read on. There are some great new additions that will help honest sites using white hat tactics rise ever further to the top … Continue reading →

Posted on May 30, 2013 by Nathanael Vanderkolk

Using Google Maps Services to Bring You Business

Your strongest ally in obtaining local traffic to your business is Google Maps Services. Google Maps Services Sydney businesses use allows you to land your business front and centre for those seeking local services. However, you have to know how … Continue reading →

Posted on May 17, 2013 by Nathanael Vanderkolk

2 Reasons Australian Guaranteed SEO Results Should Use Google Algorithms

If your SEO service doesn’t use Google algorithms, then chances are – guarantee or no guarantee – you will not find yourself within the top 10 ranking positions. This means the guarantee will start to work against you as your … Continue reading →

Posted on May 10, 2013 by Nathanael Vanderkolk

10 Content Secrets of Australia SEO Companies

Here are a few secrets that separate so-so copywriters from awesome content writers. Read and learn: Keyword Research: Expert content writers know that it’s not about keywords; it’s about key phrases. There is only one-way to gauge the difference between … Continue reading →

Posted on May 10, 2013 by Nathanael Vanderkolk

How to Rank First Page on Google Australia

The fight to get ranked first on Google is covert. It is not an obvious fight, but it is there. The endless pursuit to reach the pinnacle: the number ranking of an organic search. Why Should I Care? This is … Continue reading →

Posted on May 1, 2013 by Nathanael Vanderkolk

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