Category Archives: Advanced SEO

Kick Off the New Year with an SEO Audit

The start of a new year is always a good time to take stock and one key way of doing that is through an audit. Audits offer a way to focus on your assets and help you gauge how well … Continue reading →

Posted on January 8, 2014 by Nathanael Vanderkolk

Free Tools for SEO Optimisation

Following on from our recent post on free keyword research tools, today we’re going to look at online freebies that can help with your SEO. We’ve got a mixed bag including a tool to help tweak your meta tags, and … Continue reading →

Posted on January 8, 2014 by Nathanael Vanderkolk

The Beauty of Blogging

As an Australian SEO, are you taking full advantage of the power of blogging for your clients’ sites as well as your own company? Even if you’re actively blogging as part of your SEO strategy, you might want to think … Continue reading →

Posted on December 17, 2013 by Nathanael Vanderkolk

The Transformation of SEO

Is SEO finally dying? Pundits have been proclaiming its imminent demise for years under the onslaught of relentless Google updates. However, the optimisation of websites is something that will always play a pivotal role in internet marketing and online commerce. … Continue reading →

Posted on December 12, 2013 by Nathanael Vanderkolk

The New Face of Content-Driven Link Building

Google’s relentless algorithm updates over recent years have wreaked havoc on many internet business ventures. However, if you remember the sad days of article spinning and mass submission of worthless articles to hundreds of directories, you’ll surely agree that’s a … Continue reading →

Posted on December 11, 2013 by Nathanael Vanderkolk

Linkbuilding for Dull Industries

Here’s a conundrum. Google wants natural links, the kind of back links that other webmasters rush to build because your content is so inspiring. Fair enough. But what if your client’s website is about ball bearings or piston rings? How … Continue reading →

Posted on December 11, 2013 by Nathanael Vanderkolk

Semantic Markup for Rankings and Much More

Are you maximising your use of semantic markup? You really should be. It’s a smart and versatile way to boost the clickthrough rates on your SERPS and is the wave of the future. What is Semantic Markup? It’s a system … Continue reading →

Posted on December 10, 2013 by Nathanael Vanderkolk

Is Content Really King?

Spend a few minutes browsing IM or SEO websites and I guarantee you’ll come across the phrase ‘content is king’. The expression has been around a long while, but seems to have become the mantra of the day since the … Continue reading →

Posted on December 5, 2013 by Nathanael Vanderkolk

Untangling Unnatural Links

Time was when everyone believed that you could never be penalised for the links pointing to your site. Even Matt Cutts confirmed that these links were something beyond your control, and thus not something you could be punished for. Then … Continue reading →

Posted on November 28, 2013 by Nathanael Vanderkolk

Looking Ahead to the New Year

2013 has been an eventful for SEO, and next year will surely be the same as Google continues with its drive to serve up relevant quality search results. After all, their advertising revenue depends on it. Here are some reflections … Continue reading →

Posted on November 28, 2013 by Nathanael Vanderkolk

Branded Links – Your Key to Ranking

As an Australian SEO, are you using your client’s business names as anchor text in links? If not, you need to discover the power of branded links. Skim through any book teaching link building from a few years back and … Continue reading →

Posted on November 28, 2013 by Nathanael Vanderkolk

Ranking in Google’s Brave New World

In case you hadn’t heard, page rank is on the way out. There’ve been no new updates since January and according to the Delphic pronouncements of Matt Cutts, none are in the pipeline. So what are the ranking factors Australian … Continue reading →

Posted on October 31, 2013 by Nathanael Vanderkolk

Adieu Page Rank

If you needed any more proof that seismic shifts were happening in the world of SEO, just consider that hardly anyone talks about page rank anymore. Not so long back it was the key metric that everyone fretted about and … Continue reading →

Posted on October 31, 2013 by Nathanael Vanderkolk

Are You Making Your Clients’ Websites Sticky? (And Why You Really Should Be)

How do you feel when you land on a website that engages you from the word go and tempts you to stick around? Pretty good, I bet, and I’m sure you become a faithful repeat visitor. As an Australian SEO, … Continue reading →

Posted on October 23, 2013 by Nathanael Vanderkolk

Backlinks – the Good, the Bad and the Disavowed

What’s the SEO world coming to? Just a few years ago, backlinks were the most precious things in the world, and SEOs spent the whole day diligently building them. Nowadays, many are scrambling to disavow them. Of course, not all … Continue reading →

Posted on October 17, 2013 by Nathanael Vanderkolk

Conversational Search – Are You Getting Ready?

Are you looking forward the day when you just speak a question into your mobile phone and be instantly rewarded with a relevant answer? You can get a taste of that now if you use the Chrome browser. Just click … Continue reading →

Posted on October 17, 2013 by Nathanael Vanderkolk

Google Author Rank – Why You Need to Get Started Today

If you’re an online content creator, rejoice. Google is offering you recognition at last through its Google author scheme. Sign up and when your content shows up in the SERPs, it’ll have your bio and a picture of your smiling … Continue reading →

Posted on October 17, 2013 by Nathanael Vanderkolk

The Scoop on Article Spinning

Have you been hit by emails pushing a new article spinner lately? It seems the hawkers of spammy software are still at it. Peddling tools for discredited systems is probably the only way they know to make a quick buck. … Continue reading →

Posted on October 14, 2013 by Nathanael Vanderkolk

Don’t Turn to the Dark Side

Do you feel a surge of anger when your see a clearly spammy site outranking you in the SERPS? As Australian SEO specialists, it’s a common sight as we perform regular competition analysis. At such times, you must beware of … Continue reading →

Posted on October 3, 2013 by Nathanael Vanderkolk

What Google Wants

Say what you like about Google but they’re never shy about giving out advice. Most of it is good simple common sense. The problem is that simple and easy are not the same thing. As Australian SEOs we’re very busy. … Continue reading →

Posted on October 3, 2013 by Nathanael Vanderkolk

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