Category Archives: Advanced SEO

Though Google tweaks its algorithms regularly and refreshes the major ones monthly, it’s been a while since the last big update. So it was no shock to most of us working in SEO Australia when Matt Cutts announced the roll … Continue reading →

When planning a new website, one of the factors that will have a major impact on its success is your choice of domain name. It is, after all, your online identity so be sure to choose it with care. Here … Continue reading →

If you’re like most businesses nowadays, you rely heavily on in the Internet for attracting new customers, building your brand and getting the word out about your products and services. That’s why it can be so devastating to experience a … Continue reading →

Certain Search Engine Optimisation ideas can become so firmly entrenched in our psyches that we keep holding on to them well after their shelf life has expired. Here are three SEO practises that were once core components of the playbook but … Continue reading →

Last week we looked at harnessing the power of AIDA (Attention-Interest-Desire-Action) to frame our AdWords ads. Today we’re going to focus on how to craft headlines that demand “Attention”. Put yourself in the mind of your target searcher. He’s entered … Continue reading →

Scan through the webmaster boards nowadays and you might think that SEOs are spending as much time disavowing links as building them. When you add in the fact that social signals continue to increase in importance as ranking factors you … Continue reading →

Last month we started looking at the wonderful world of CRO (Conversion Rate Optimisation). Getting this right is essential for maximising visitor value and ROI. After all, your client’s revenue is traffic volume multiplied by conversion rate. You can work … Continue reading →

As an Australian SEO, are you confused about the whole business of back links and link building? Many people following Google’s actions over the last few years. The truth is that links still have value; just be careful about how … Continue reading →

As we tend to spend our time scanning and processing data such as keyword analysis and ranking reports, competitor analysis and PPC campaign results statistics. However, we can glean much from simply keeping our eyes open every day. Here are … Continue reading →

Internet use is on a relentless rise in Australia with some 17 million people using the net regularly. They use the Internet for search, social engagement and increasingly for shopping. Moreover, they’re surfing more on the go with smart phones … Continue reading →

As an Australian SEO, do you fondly remember the times when you could come in to work knowing exactly what you had to do? In those days, it was all about links and about how many you could build. Mass … Continue reading →

If you’re a small or medium sized Australian business, you should appreciate the importance of being easily found in online searches. Just think, around 17 million Aussies are regular web users and over 50% of those use search engines for … Continue reading →

If you’re like most Sydney SEOs, you spend a lot of time fretting over your clients’ rankings. A move into the top ten is a cause for celebration; a drop off page one is a cue for soul searching. If … Continue reading →

The term ‘negative SEO’ has gained some infamy as it became clear that outside parties have the ability to damage your rankings and reputation. The well-publicised case of travel reservation giant Expedia is just one high profile example. But how … Continue reading →

Do you want to make the most out of your current website traffic? Then you’d do well to master CRO. Read on to find out how this system can bring you more conversions and a host of other benefits besides. … Continue reading →

Are you taking enough care with the images you’re putting on your clients’ websites? You may think graphics are the sole concern of designers, but the fact is that image optimisation is also a key part of SEO. Done well, … Continue reading →

Considering the seismic shifts in SEO that occurred last year, what’s the best way to handle keyword research for 2014? Here are some of the major trends that Australian SEOs can use in identifying the best keywords for their clients’ … Continue reading →

Think half an hour is too short to do any productive SEO work? Think again. Just read our five quick and easy website tweaks to learn some fast ways to make productive use of brief moments during the day. As … Continue reading →

To continue our review of the best free SEO tools out there, today we’re covering a mixed grab bag. We look at free online tools to deal with such diverse items as the uniqueness of your text, the size and … Continue reading →