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Author Archives: Nathanael Vanderkolk
All You Need to Know About Google Local Search
Local search is one of the most important aspects of marketing today, especially for small businesses. It has become a great equalizer that allows small and mid-sized businesses to stand toe-to-toe with large corporations with a massive budget. Marketers refine … Continue reading
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The Most Important SEO Ranking Factors
What exactly are ranking factors? And how do they affect you? Well, when you perform a search with a keyword, a series of results pop up. Now, these results are ranked in order of their quality and relevance. Most search … Continue reading
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How to Get Google Map Listings on the Top of the SERPS
Small businesses benefit significantly from local search and mobile technology. Today, people simply search for a nearby restaurant or a business that they want to visit and look at the map. For example, if someone is looking for Starbucks close … Continue reading
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Google Core Algorithm Update
Google has been very busy of late. The giant sent the entire SEO world into frenzy with a massive upgrade. Almost all search watchers reported changes in the search results, website performance, keyword performance, etc. Google updating its algorithm isn’t … Continue reading
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Making Most of Your Location Pages and SEO
It goes without saying franchises and businesses located in multiple geographical areas benefit from having individual location pages for each of their facilities. However, don’t forget these location pages, which are nothing but local listing, require proper search engine optimisation. … Continue reading
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4 most effective ways of improving lead quality
Gone are those days when businesses were in a lookout for quantitative leads. Online marketers now prefer qualitative leads and why not? The success of your campaign no more depends on the number of leads you generated. Having 5 quality … Continue reading
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Why Responsive Web Design Can Earn You Huge Rewards
In today’s day and age, practically everyone walks around with a smartphone, laptop, a tablet or sometimes, even all three. Being able to communicate through social media and the Internet at every minute of the day has become a necessity. … Continue reading
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Can Social Media and SEO Spice Up Your Company?
In today’s competitive and fast paced world, companies are constantly searching for new ways to connect with their audience and capture their interest and imagination. Search engine optimization helps you improve your company website’s ranking on result pages. The more … Continue reading
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Make Magic with Monitor Backlinks – The Ultimate SEO Tool
If you’re reading this then you probably are an SEO junkie, always looking for a better fix to all your SEO problems and queries! Through search engine optimisation, companies from various industries try to get an edge over their competitors … Continue reading
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Seven Simple Ways to Get a Better Google Places Ranking
If you want to find information on a particular topic, what is the first thing that you do? You go straight to a computer or take out your mobile and open the Google webpage, don’t you? Most of you probably … Continue reading
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Boost your SEO Efforts with a Hotfrog Australia Listing
Local SEO is definitely a plus for any brick and mortar store, but very frankly, just about any business will benefit from additional local exposure. In this respect, Hotfrog is one local directory that you can showcase or list your … Continue reading
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Studies Indicate That Mobile Ads Can Get You More Conversions
This is what a recent study conducted by Marin Software claims. The study indicates that Smartphones are the latest media that you must use to reach your mobile audience, who not only uses them just for staying connected but also … Continue reading
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Is your Business Website in Sync with the Mobilegeddon Update?
The minute people get an inkling that Google is going to make changes to its algorithm, Webmasters everywhere get into frenzy and small business owners know that the changes are going to have some impact on the way the search … Continue reading
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Landing page tweaks that can increase your conversion rate
You have a highly optimised website. Your SEO strategy is impeccable. You rank within top 10 search results. You have a highly effective PPC campaign that diverts a good amount of traffic to your website. What more could an online … Continue reading
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Social Media and SEO: Are They Really Connected?
Every company today is fighting for the highest ranking in search engines like Google. In this fast paced, globalised and extremely competitive world, it’s all about the exposure that your company obtains and the public perception of your brand. Search … Continue reading
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White hat link building techniques that you must follow
Link building is an important aspect of SEO. By building in-bound links, you will be able to attract those people to your website, who would otherwise would not be able to reach the website pages conventionally. You will be able … Continue reading
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The fundamentals of writing an SEO-friendly blog post
Internet, these days, is overloaded with information, most of which is spun content, i.e. the same information packaged in different ways. Information seekers are finding it hard to get the data that they actually want. Therefore, even though there is … Continue reading
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Social media disasters and how to bounce back from them
The instant connection that social media provides is amazing. With just a few clicks of the mouse, you are able to interact with all your friends, family members, customers, prospects, and others. Unfortunately, this instant connection has a downside as … Continue reading
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Want to improve your local search ranking? Try this expert tips
Local search has gained significant importance in the recent past. Whether you own a local cake shop or a huge chain of bakeries, you must rank well in local searches so that you can drive more business to your local … Continue reading
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5 Mid-Year SEO Trends to Keep Your Eye On
We’re almost at the half-year point and despite pronouncements announcing its imminent demise, the field of search engine optimisation is still alive and well. Here are some of the trends in SEO you should be aware of for the future … Continue reading
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