4 most effective ways of improving lead quality

Gone are those days when businesses were in a lookout for quantitative leads. Online marketers now prefer qualitative leads and why not? The success of your campaign no more depends on the number of leads you generated. Having 5 quality leads can give you more conversion than 100 irrelevant leads. You should, therefore, focus more on improving the quality of your leads instead of the quantity. Here are some tips that you may try to increase your conversion:

Customise your content

Content, if written and used strategically, can become the greatest source of your high quality leads. If you fill your website and blog with high quality, helpful content, it will automatically attract people who are genuinely looking for relevant information. Those people are the leads that you are looking for. Eventually, they will get converted because you will be able to build a bond of trust by providing them what they are looking for.

Apart from focusing on content quality, you must also focus on customising it to match your specific business needs. For example; if you are an online wig store, focus more on writing content that is relevant only for wig users and not for generic audience. This way, you will get people who are directly your potential customers.

Create genuine and accurate ads

Your PPC and SEO strategy should be genuine. It should not be misleading. If you mislead the audience, they may visit your landing page, but will move out immediately. This way, your cost per acquisition will increase, thereby giving you disappointing results. Always create ads that give accurate information to users. Also, customise your landing page so that it becomes relevant to the visitors. Never mislead your customers or else you will spoil your brand name. For example; if you offer commercial refrigeration services, get your website ranked for keywords that are directed related to your business. Never get it ranked for misleading keywords like domestic refrigeration services. If you do so, you will mislead your audience and will end up getting bad leads.

Improve your local search ranking

This is one of the most effective ways of getting quality leads. If you own a local business, you must rank well in local search. For example; if you own a restaurant in Parramatta, you should rank well for keywords related to best restaurants in Parramatta, luxury restaurant in Parramatta, etc. Only then, you will be able to get those leads that have high chances of being converted. If you rank well for generic keywords such as restaurants in Australia, you will get irrelevant leads. This is because you may get leads that wanted to find out a restaurant in Brisbane, Auburn, etc. and not in specifically in Parramatta.

When using paid advertising, target selective demographics

Some social websites such as Facebook allows you to target your ads to a very specific audience. You can use various common factors such as gender, age, geographic location, interests and hobbies, etc. to select your audience. This way, you will be able to target your ads to people who are qualified to become your customers. Selective demographic targeting should be used by each and every business.

Getting quality leads requires a lot of brainstorming and research. Only an expert like us will be able to help you. Get in touch with us today at 1300 641 849 to discuss about the enormous opportunity that you can get by targeting selected audience.

effective ways of improving lead quality

About Nathanael Vanderkolk

Nathanael Vanderkolk is the Director of the Smart SEO Company, a SEO Agency in Sydney, Australia. Smart SEO Sydney has a keen awareness of the latest approaches to online marketing. Follow him on , Facebook and Twitter.
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