Smart SEO Blog

Ask Your Existing Followers to Spread the Word

Google’s social media network is starting to take off and with good reason. It offers canny SEOs and online marketers a powerful way to connect with customers and expand their reach. So how do you take full advantage of Google … Continue reading →

Posted on March 12, 2014 by Nathanael Vanderkolk

Linkbuilding for 2014 and Beyond

Scan through the webmaster boards nowadays and you might think that SEOs are spending as much time disavowing links as building them. When you add in the fact that social signals continue to increase in importance as ranking factors you … Continue reading →

Posted on March 12, 2014 by Nathanael Vanderkolk

Avoiding Rich Snippet Spam Penalties

As you no doubt heard, last month Google began imposing manual penalties on sites accused of rich snippet spam. Rich snippets (also known as microdata or structured data) is a way that allows webmasters to use a special syntax known … Continue reading →

Posted on March 12, 2014 by Nathanael Vanderkolk

Harnessing Hangouts – How to Use Google+ Hangouts for Online Marketing

If you ever wanted to reap the benefits of video broadcasting but worried about the cost or complexity, Google+ Hangouts offers you an elegant solution. Video is hot right now in the world of online marketing and SEO. With most … Continue reading →

Posted on March 7, 2014 by Nathanael Vanderkolk

Getting Started with Conversion Rate Optimisation

Last month we started looking at the wonderful world of CRO (Conversion Rate Optimisation). Getting this right is essential for maximising visitor value and ROI. After all, your client’s revenue is traffic volume multiplied by conversion rate. You can work … Continue reading →

Posted on March 7, 2014 by Nathanael Vanderkolk

Content Marketing – Educate, Don’t Sell

Do you grumble that the visitors to your site ignore your banner ads? If so, it’s time for a shift in strategy. Instead of trying to sell to your prospects, try educating them. If you’re not convinced, consider the following: … Continue reading →

Posted on March 7, 2014 by Nathanael Vanderkolk

Begin with the User in Mind

When you start off with a new website for a client, is your mind full of ideas for artistic colours, exotic fonts, shimmering graphics and slinky new widgets that are sure to dazzle? If so, you’re putting the cart before … Continue reading →

Posted on March 5, 2014 by Nathanael Vanderkolk

Google Launches Way to Fight Back Against Scrapers

If you’re fed up of scraper sites stealing your content, you’ll be pleased to know that Google now has a way for you to report them. No one’s quite sure exactly what action will follow, but hopefully it will be … Continue reading →

Posted on March 5, 2014 by Nathanael Vanderkolk

Adwords Writing Tips – Getting Ready to Craft Some Winners

It’s no surprise that Google Adwords was a roaring success from the start. Finally, a system appeared which offered vendors and publishers the chance to quickly get a totally relevant and focused message out to highly a targeted market. What’s … Continue reading →

Posted on March 5, 2014 by Nathanael Vanderkolk

Linkbuilding – The Road Ahead

As an Australian SEO, are you confused about the whole business of back links and link building? Many people following Google’s actions over the last few years. The truth is that links still have value; just be careful about how … Continue reading →

Posted on February 27, 2014 by Nathanael Vanderkolk

Guest Blogging – The New Face of Content Spam?

Have you being using guest blogging to enhance your clients’ rankings? If so, Matt Cutt’s recent declaration that the practice was rife with content spam must have been worrisome. Guest blogging rose to popularity following a successions of Google updates … Continue reading →

Posted on February 27, 2014 by Nathanael Vanderkolk

Getting Going with Google+

As an Australian SEO, are you still on the fence about using Google+ in your SEO business? Or are you just taking a token approach without delving into all the possibilities offered by Google’s social media platform? In either case, … Continue reading →

Posted on February 27, 2014 by Nathanael Vanderkolk

Neglect Usability at Your Peril

As a web design specialist, are you paying enough attention to usability? We’re talking about being careful to create a site that’s easy to read and navigate, and provides users with a clear and satisfying user experience. In many ways, … Continue reading →

Posted on February 26, 2014 by Nathanael Vanderkolk

Social Media Optimisation – The Brave New World of SMO

As a Sydney SEO specialist, are you doing all you can to maximise the power of social media for your clients’ sites? If not, it’s time you latched on to social media optimisation. Here’s another acronym for your collection – … Continue reading →

Posted on February 26, 2014 by Nathanael Vanderkolk

Scan Your World for SEO Trend Data

As we tend to spend our time scanning and processing data such as keyword analysis and ranking reports, competitor analysis and PPC campaign results statistics. However, we can glean much from simply keeping our eyes open every day. Here are … Continue reading →

Posted on February 26, 2014 by Nathanael Vanderkolk

Trends in Australian Net Usage That You Need to Watch

Internet use is on a relentless rise in Australia with some 17 million people using the net regularly. They use the Internet for search, social engagement and increasingly for shopping. Moreover, they’re surfing more on the go with smart phones … Continue reading →

Posted on February 20, 2014 by Nathanael Vanderkolk

Old Style Linkbuilding – What Still Works?

As an Australian SEO, do you fondly remember the times when you could come in to work knowing exactly what you had to do? In those days, it was all about links and about how many you could build. Mass … Continue reading →

Posted on February 20, 2014 by Nathanael Vanderkolk

Google+ – More Than Just a Social Network

Are you taking full advantage of the power of Google’s social media platform? It’s time you were as Google+ offers a host of powerful options for Australian SEOs to ramp up their online activity and that of their clients. In … Continue reading →

Posted on February 20, 2014 by Nathanael Vanderkolk

Web Design Specialists – Be Careful of “Top Heavy” Sites

If you’ve been trying to maximise your client’s ROI by placing ads above the fold, it’s time for a rethink. Not only is it bad strategy overall but Google’s watching. Some web designers are in such a rush to help … Continue reading →

Posted on February 20, 2014 by Nathanael Vanderkolk

Three Faulty SEO Ideas that Can Hurt Small Businesses

If you’re a small or medium sized Australian business, you should appreciate the importance of being easily found in online searches. Just think, around 17 million Aussies are regular web users and over 50% of those use search engines for … Continue reading →

Posted on February 20, 2014 by Nathanael Vanderkolk

Older posts →

← Newer posts