If you’re a small or medium sized Australian business, you should appreciate the importance of being easily found in online searches. Just think, around 17 million Aussies are regular web users and over 50% of those use search engines for product research and shopping.
Are you trying to go it alone instead of using a professional SEO agency? See if you’re guilty of the following misconceptions.
1. Search Engine Optimisation One Time Set and Forget Job
It’s important to remember that this is an on-going process based on a strategy.
The whole online environment is in a state of flux as the search engines strive to serve the most relevant and authoritative results to searchers. Today’s landscape is radically different to that of just a year ago. Unless you’re constantly adapting, you’ll be left behind.
Factor in the shifts in the competitive arena, you can appreciate that an on-going analysis and optimisation process is vital. Keeping up with the changes in the industry is tough and best left to professionals with the training and resources to succeed.
2. Believing Social Media to Be Frivolous
If you see your kids having fun on Facebook or spending their time sending and receiving trivial tweets, it’s easy not to take social media seriously. However, social engagement is a must for businesses.
For all those millions of Aussie web users, Facebook is their second most visited site after Google. The alarming statistic is that less than a third of smaller Australian firms have a social media presence.
Social channels offer one of the best ways for you to get your company information out into the world and in front of potential customers.
Social media marketing is a complex and specialised field so it’s best to leave your SEO company to handle it for you.
3. Failing to Update Content
Putting out interesting content about your firm and your products is one of the most effective ways of attracting visitors.
Content marketing offers a cost effective way of drawing traffic. It’s also efficient. Visitors who visit your site after reading an article or blog post are likely to be convinced you can offer the solution they’re looking for. That’s the best kind of visitor to have.
Moreover, this kind of inbound marketing is highly cost effective. Once you put the content out there it continues to work for you. With ads, stop paying and they stop showing.
Again, creating the disseminating quality content is no trivial task. So ask an experienced agency about setting up a blog and posting to it regularly. When you consider the value offered by online marketing, making the right investment is a no brainer.