Smart SEO Blog

Web Directories for Today’s SEO

Time was when submitting a website’s details to web directories was one of the cornerstone tactics of SEO. Hundreds of such directories existed and submitting to them via software or low cost outsourcing was simple and for a while, effective. … Continue reading →

Posted on April 1, 2014 by Nathanael Vanderkolk

Are You Still Clinging On to These Old Ways?

Certain Search Engine Optimisation ideas can become so firmly entrenched in our psyches that we keep holding on to them well after their shelf life has expired. Here are three SEO practises that were once core components of the playbook but … Continue reading →

Posted on April 1, 2014 by Nathanael Vanderkolk

Google Adwords Tips – Tools for Keeping an Eye on your Competition

Recently we looked at using Keyword Spy to unearth the keywords our competitors were bidding on and other key information such as how long their campaigns had been running. Today we’re going to examine some other online tools that can … Continue reading →

Posted on April 1, 2014 by Nathanael Vanderkolk

The Art of Anchoring

Skim any Search Engine Optimisation text from just a few years back and you’d inevitably be told to use the exact keyphrase for the term you wish to rank. Doing that now is a recipe for all kinds of penalties. It … Continue reading →

Posted on March 31, 2014 by Nathanael Vanderkolk

Matt Cutts Offers Pointers on Diagnosing Algorithmic Penalties

As a Sydney SEO, you must have often been puzzled as to the reason for drops in clients’ website rankings. Fear not, help is at hand from Head of the Google Webspam Team Matt Cutts who offered some clues in … Continue reading →

Posted on March 31, 2014 by Nathanael Vanderkolk

The Power of Pinterest

If you’ve ever chanced upon Pinterest or dropped by out of curiosity, you could be forgiven for concluding it’s mainly a place for housewives to share cute pictures of furnishings and fashions. But consider the following facts. • The platform … Continue reading →

Posted on March 26, 2014 by Nathanael Vanderkolk

Creating Sites that Minimise Resistance

As a Sydney web design specialist, do you do all you can to minimise user resistance in the sites you develop for your clients? Resistance refers to that blend of scepticism and inertia that web users often display. Here’s why … Continue reading →

Posted on March 26, 2014 by Nathanael Vanderkolk

Do Your Blog Posts Measure Up?

One issue that emerged from the recent Google crackdown on guest posting is the matter of content length. In most peoples’ minds, brevity equates with low quality. After all, no one would spend a whole day crafting a 2000 word … Continue reading →

Posted on March 26, 2014 by Nathanael Vanderkolk

Adwords Headlines – Attention Revisited

Last week we looked at how the purpose of a PPC headline was to catch the prospect’s attention. Today we look at some headline types that work well to stop the reader’s eyes as they scan across a busy web … Continue reading →

Posted on March 26, 2014 by Nathanael Vanderkolk

Google Knowledge Graph Continues to Evolve

If you’re a fan of Google’s Knowledge Graph, you may have noticed the recent addition of “related topics” displayed for certain kinds of queries. Clicking on a related topic brings up the Knowledge Graph for that subject. If you’re not … Continue reading →

Posted on March 24, 2014 by Nathanael Vanderkolk

The AIDA Factor in PPC Headlines – The Power of Attention

Last week we looked at harnessing the power of AIDA (Attention-Interest-Desire-Action) to frame our AdWords ads. Today we’re going to focus on how to craft headlines that demand “Attention”. Put yourself in the mind of your target searcher. He’s entered … Continue reading →

Posted on March 19, 2014 by Nathanael Vanderkolk

How to Keep an Eye on Your Clients’ Links

With Google clamping down so vigilantly on unnatural links, it make sense to keep a wary eye on who’s linking to your clients sites. After all, just one link from a bad neighbourhood can undo months of painstaking white hat … Continue reading →

Posted on March 19, 2014 by Nathanael Vanderkolk

Content Marketing for Today’s Google

Content marketing is the strategy of choice for many webmasters nowadays and with good reason. Done well, it offers a sustainable way to promote your brand and authority, attract traffic and showcase your expertise. The question is, are you doing … Continue reading →

Posted on March 19, 2014 by Nathanael Vanderkolk

SMX West – Key Issues for Australian SEOs

Produced by Search Engine Land, SMX West held from March 11-13 in San Jose discussed an enticing array of topics related to search, online and social media marketing. The main attraction of the event was the chance to interrogate the … Continue reading →

Posted on March 18, 2014 by Nathanael Vanderkolk

Matt Cutts Offers Hope for the Little Guys

If you’re an Australian SEO struggling to build rankings for small clients, you’ll welcome an announcement made by Matt Cutts at the recent Search Marketing Expo. The gist was that an upcoming Panda update is meant to make life easier … Continue reading →

Posted on March 18, 2014 by Nathanael Vanderkolk

How to Craft “About Pages” that Inspire

What’s the most important page on the websites you design for your clients? You’ll probably agree it’s the main landing page. How about the second most important? That takes a little more thought, but if you answered “the about page”, … Continue reading →

Posted on March 18, 2014 by Nathanael Vanderkolk

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