Smart SEO Blog

Tweaking Checkout Pages for Maximum Sales

Last week we looked at the reasons why so many shoppers abandoned their carts before checkout and examined some ways to help with the problem.

Posted on May 6, 2014 by Nathanael Vanderkolk

The Key Role of Site Architecture

As an Australian business increasingly dependent on the Internet for new leads and customers, you probably don’t give attention to your website architecture. It’s a technical topic and providing the information’s there on your pages, you’re sure your visitors will … Continue reading →

Posted on May 1, 2014 by Nathanael Vanderkolk

Google Keyword Planner Continues to Evolve

When the Google Keyword Planner replaced the venerable Google Keyword Tool last year, a lot of grumbling was heard in the webmaster and online marketing forums. After all, the GKT had become a familiar face for most of us involved … Continue reading →

Posted on May 1, 2014 by Nathanael Vanderkolk

Matt Cutts Reveals Why Your Title Tags Aren’t Showing

Are you paying enough attention to the title tags on your pages and posts? It’s one practice that Sydney SEO specialists recommend. One of the best things you can do to optimise your site for the SERPs is to create … Continue reading →

Posted on May 1, 2014 by Nathanael Vanderkolk

Crushing Shopping Cart Abandonment

So your traffic is building nicely and users are streaming to your site. Visitor numbers are rising daily as your hard work on online marketing pays off. Trouble is, you’re not making as many sales as you’d like. Your visitors … Continue reading →

Posted on May 1, 2014 by Nathanael Vanderkolk

Email Marketing for Long Term Relationships

If you’re looking for a way to build up a genuine relationship with your prospects and customers, you can’t beat email marketing. By sending regular short emails and longer newsletters, you can alert your market to your offers and build … Continue reading →

Posted on April 28, 2014 by Nathanael Vanderkolk

A Look at Google’s New SERP Layout

Do you like the new Google SERP layout? If you’re like most people, you prefer the original. However, it looks like the new style is here to stay so we’d better start getting used to it. The change comes in … Continue reading →

Posted on April 28, 2014 by Nathanael Vanderkolk

How to Compete with the Big Brands

As a small Australian business, do you feel discouraged that you can’t compete online with the big boys? If you skim through the search results and find those prime top ranking positions taken by large firms with massive marketing budgets, … Continue reading →

Posted on April 24, 2014 by Nathanael Vanderkolk

Creating Websites with Flow

When you create websites for your clients, it’s useful to consider user interaction as a journey. If there’s one thing that ruins a good journey, it’s roadblocks. That’s why when designing and creating sites, you have to think in terms … Continue reading →

Posted on April 24, 2014 by Nathanael Vanderkolk

6 Ways to Get the Word Out About Your Google+ Page

If you’re still on the fence about getting involved with Google+ or you’re not using it to its full potential, it’s time for action. Just think, it now boasts over half a billion users, and 41% of online B2C marketers … Continue reading →

Posted on April 24, 2014 by Nathanael Vanderkolk

Web Design – The Need for Speed

When you create websites for your clients, are you paying enough attention to optimising them for fast loading? Site loading speed is a key criterion and specialist web designers’ Sydney clients deserve it. The result of slow loading sites is … Continue reading →

Posted on April 17, 2014 by Nathanael Vanderkolk

Content Marketing Goals SEO

Like most web businesses keen to increase web reach and gain more leads and customers, you’re probably investing much of your time and effort in content marketing. It’s a major part of today’s SEO. After all, putting out useful information … Continue reading →

Posted on April 17, 2014 by Nathanael Vanderkolk

AIDA for Adwords – The Bridge to Desire and Action in Online Advertising

In our series on AIDA (Attention-Interest-Desire-Action) Adwords writing, we’ve looked at how an enticing PPC headline can grab our visitor’s attention and then how a skillfully crafted description line can kindle his interest. Now in our online advertising campaign, we … Continue reading →

Posted on April 17, 2014 by Nathanael Vanderkolk

Harnessing Hashtags for Research and Promotion

If you’re looking for a way to harness social media for research and promotion, you have a very powerful tool in the form of hashtags. You can tap into this simple system to spy on the competition, identify opportunities, and … Continue reading →

Posted on April 15, 2014 by Nathanael Vanderkolk

Google Enhances Schema for Contact Information

Here’s some good news for Sydney SEOs with clients running local brick and mortar businesses. On April 8, Google announced they were launching support for schema markup that allows users to include preferred phone numbers in the SERPs as part … Continue reading →

Posted on April 15, 2014 by Nathanael Vanderkolk

Net More Customers with Neuromarketing

Think back to your last major purchase. Did you really buy those pricey training shoes because they were made of a tough new material? Or was it because you imagined yourself looking so cool in them? If you’re like most … Continue reading →

Posted on April 11, 2014 by Nathanael Vanderkolk

Developing “Interest” in AdWords Ads

In the first two parts of our series on using the AIDA (attention-interest-desire-action) framework to craft our AdWords ads, we looked at how you could use a cunning headline to lure your prospect to check out your message. Now that … Continue reading →

Posted on April 11, 2014 by Nathanael Vanderkolk

Internet Marketing: The Art of SEO Copywriting for Today’s Google

Do you miss the good old days of Internet marketing when creating content that ranked well was as simple as having your target keywords in all the right places? The actual text didn’t have to be that special; it just … Continue reading →

Posted on April 9, 2014 by Nathanael Vanderkolk

Matt Cutts on Topical Authority (and a Possible Impending Update)

One thing that Google has made clear on many occasions is that it values authority. It also values popularity as gauged from such data as visitor numbers, social metrics and time spent on site. The thing is, though, that authority … Continue reading →

Posted on April 9, 2014 by Nathanael Vanderkolk

Web Design Specialists: Creating the Perfect Contact Page

We recently talked about the importance of your “about page” and looked at ways to make sure it was geared towards the visitor and what he was looking for. Today, we’re going to look at another of the essential legal … Continue reading →

Posted on April 9, 2014 by Nathanael Vanderkolk

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