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Author Archives: Nathanael Vanderkolk
Tweaking Checkout Pages for Maximum Sales
Last week we looked at the reasons why so many shoppers abandoned their carts before checkout and examined some ways to help with the problem.
The Key Role of Site Architecture
As an Australian business increasingly dependent on the Internet for new leads and customers, you probably don’t give attention to your website architecture. It’s a technical topic and providing the information’s there on your pages, you’re sure your visitors will … Continue reading
Posted in Web Design
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Google Keyword Planner Continues to Evolve
When the Google Keyword Planner replaced the venerable Google Keyword Tool last year, a lot of grumbling was heard in the webmaster and online marketing forums. After all, the GKT had become a familiar face for most of us involved … Continue reading
Posted in Google Updates
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Matt Cutts Reveals Why Your Title Tags Aren’t Showing
Are you paying enough attention to the title tags on your pages and posts? It’s one practice that Sydney SEO specialists recommend. One of the best things you can do to optimise your site for the SERPs is to create … Continue reading
Posted in SEO Tips
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Crushing Shopping Cart Abandonment
So your traffic is building nicely and users are streaming to your site. Visitor numbers are rising daily as your hard work on online marketing pays off. Trouble is, you’re not making as many sales as you’d like. Your visitors … Continue reading
Posted in Online Advertising
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Email Marketing for Long Term Relationships
If you’re looking for a way to build up a genuine relationship with your prospects and customers, you can’t beat email marketing. By sending regular short emails and longer newsletters, you can alert your market to your offers and build … Continue reading
Posted in SEO Tips
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A Look at Google’s New SERP Layout
Do you like the new Google SERP layout? If you’re like most people, you prefer the original. However, it looks like the new style is here to stay so we’d better start getting used to it. The change comes in … Continue reading
Posted in Google Updates
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How to Compete with the Big Brands
As a small Australian business, do you feel discouraged that you can’t compete online with the big boys? If you skim through the search results and find those prime top ranking positions taken by large firms with massive marketing budgets, … Continue reading
Posted in Business
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Creating Websites with Flow
When you create websites for your clients, it’s useful to consider user interaction as a journey. If there’s one thing that ruins a good journey, it’s roadblocks. That’s why when designing and creating sites, you have to think in terms … Continue reading
Posted in Web Design
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6 Ways to Get the Word Out About Your Google+ Page
If you’re still on the fence about getting involved with Google+ or you’re not using it to its full potential, it’s time for action. Just think, it now boasts over half a billion users, and 41% of online B2C marketers … Continue reading
Posted in Social Media
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Web Design – The Need for Speed
When you create websites for your clients, are you paying enough attention to optimising them for fast loading? Site loading speed is a key criterion and specialist web designers’ Sydney clients deserve it. The result of slow loading sites is … Continue reading
Posted in Web Design
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Content Marketing Goals SEO
Like most web businesses keen to increase web reach and gain more leads and customers, you’re probably investing much of your time and effort in content marketing. It’s a major part of today’s SEO. After all, putting out useful information … Continue reading
Posted in SEO Tips
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AIDA for Adwords – The Bridge to Desire and Action in Online Advertising
In our series on AIDA (Attention-Interest-Desire-Action) Adwords writing, we’ve looked at how an enticing PPC headline can grab our visitor’s attention and then how a skillfully crafted description line can kindle his interest. Now in our online advertising campaign, we … Continue reading
Posted in AdWords & PPC
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Harnessing Hashtags for Research and Promotion
If you’re looking for a way to harness social media for research and promotion, you have a very powerful tool in the form of hashtags. You can tap into this simple system to spy on the competition, identify opportunities, and … Continue reading
Posted in Online Advertising
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Google Enhances Schema for Contact Information
Here’s some good news for Sydney SEOs with clients running local brick and mortar businesses. On April 8, Google announced they were launching support for schema markup that allows users to include preferred phone numbers in the SERPs as part … Continue reading
Posted in Google Updates
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Net More Customers with Neuromarketing
Think back to your last major purchase. Did you really buy those pricey training shoes because they were made of a tough new material? Or was it because you imagined yourself looking so cool in them? If you’re like most … Continue reading
Posted in Business
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Developing “Interest” in AdWords Ads
In the first two parts of our series on using the AIDA (attention-interest-desire-action) framework to craft our AdWords ads, we looked at how you could use a cunning headline to lure your prospect to check out your message. Now that … Continue reading
Posted in Google Updates
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Internet Marketing: The Art of SEO Copywriting for Today’s Google
Do you miss the good old days of Internet marketing when creating content that ranked well was as simple as having your target keywords in all the right places? The actual text didn’t have to be that special; it just … Continue reading
Posted in SEO Tips
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Matt Cutts on Topical Authority (and a Possible Impending Update)
One thing that Google has made clear on many occasions is that it values authority. It also values popularity as gauged from such data as visitor numbers, social metrics and time spent on site. The thing is, though, that authority … Continue reading
Posted in Google Updates
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Web Design Specialists: Creating the Perfect Contact Page
We recently talked about the importance of your “about page” and looked at ways to make sure it was geared towards the visitor and what he was looking for. Today, we’re going to look at another of the essential legal … Continue reading
Posted in Web Design
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