Category Archives: SEO Tips

SEO factores

The Most Important SEO Ranking Factors

What exactly are ranking factors? And how do they affect you? Well, when you perform a search with a keyword, a series of results pop up. Now, these results are ranked in order of their quality and relevance. Most search … Continue reading

Posted on by Nathanael Vanderkolk
ux

Making Most of Your Location Pages and SEO

It goes without saying franchises and businesses located in multiple geographical areas benefit from having individual location pages for each of their facilities. However, don’t forget these location pages, which are nothing but local listing, require proper search engine optimisation. … Continue reading

Posted on by Nathanael Vanderkolk
weaknesses fixed

Make Magic with Monitor Backlinks – The Ultimate SEO Tool

If you’re reading this then you probably are an SEO junkie, always looking for a better fix to all your SEO problems and queries! Through search engine optimisation, companies from various industries try to get an edge over their competitors … Continue reading

Posted on by Nathanael Vanderkolk
brokenlink

White hat link building techniques that you must follow

Link building is an important aspect of SEO. By building in-bound links, you will be able to attract those people to your website, who would otherwise would not be able to reach the website pages conventionally. You will be able … Continue reading

Posted on by Nathanael Vanderkolk
puzzlepiece

Want to improve your local search ranking? Try this expert tips

 Local search has gained significant importance in the recent past. Whether you own a local cake shop or a huge chain of bakeries, you must rank well in local searches so that you can drive more business to your local … Continue reading

Posted on by Nathanael Vanderkolk

The Art of Anchoring

Skim any SEO text from just a few years back and you’d inevitably be told to use the exact keyphrase for the term you wish to rank. Doing that now is a recipe for all kinds of penalties. It just … Continue reading

Posted on by Nathanael Vanderkolk
online-marketing

Online Marketing to Millennials

Understanding your market is central to success in any business and one of the most important target demographics is the millennials. Not only are they highly active online, they’re set to be the major consumers of the future. As a … Continue reading

Posted on by Nathanael Vanderkolk
meeting

Highlights from the MNSearch Summit

Last month you had a chance to hear the world’s leading online marketing luminaries at MNSearch Summit. A full-day seminar held on June 27th 2014, it drew experts in online search, social and digital marketing from all over the USA. … Continue reading

Posted on by Nathanael Vanderkolk
trends

5 Mid-Year SEO Trends to Keep Your Eye On

We’re almost at the half-year point and despite pronouncements announcing its imminent demise, the field of search engine optimisation is still alive and well. Here are some of the trends in SEO you should be aware of for the future … Continue reading

Posted on by Nathanael Vanderkolk
seotools

Why You Shouldn’t Try to Go It Alone?

If you’re an Australian business putting a website up or you have one in the pipeline, you’re probably giving some thought to search engine optimisation. After all, a site’s no good to anyone unless it’s easily found by your target … Continue reading

Posted on by Nathanael Vanderkolk
seo-experts

More SEO Myths to Be Aware Of

Following on from last week’s post on search engine optimisation myths that could hinder your online marketing in Sydney, here’s another batch of SEO lore that you need to be aware of. SEO is a One-Off Job If your SEO … Continue reading

Posted on by Nathanael Vanderkolk
online-marketing

3 SEO Myths that Can Scupper Your Online Marketing

Few other professions are prone to myth making quite as much as search engine optimisation. Rumours spread like wildfire through the webmaster boards and forums and half-truths are often espoused as gospel. The whole problem is compounded by the fact … Continue reading

Posted on by Nathanael Vanderkolk
small_business

A Small Business Owner’s Guide to Local SEO

One of the great features about online commerce is that you can reach thousands of potential customers quickly and in a very cost effective manner. But that’s only if you do it properly with a website that’s optimised from the … Continue reading

Posted on by Nathanael Vanderkolk
warning

The Dangers of Over Optimisation

It seems reasonable to assume that if some search engine optimisation is good for your site then more should be better. Sadly, that’s not the case as a lot of Australian SEOs and webmasters have found to their cost. Google … Continue reading

Posted on by Nathanael Vanderkolk
wagon

Beware of the Bandwagon

Are you in the habit of jumping on the latest SEO bandwagon? If you’re the kind of person who scours the webmaster and Internet marketing forums for the latest loophole and fast track to high rankings, it’s time you stopped. … Continue reading

Posted on by Nathanael Vanderkolk
content

What is Quality Content?

Visit any SEO services or Internet marketing related site or forum nowadays and I guarantee you’ll find a post on the virtues of quality content. Just as in the old days, all they could talk about was links, now quality … Continue reading

Posted on by Nathanael Vanderkolk
seovsppc

SEO vs PPC in Australia: Which Should You Choose?

If you’re looking to get the word out online about your business, and attract new leads and customers, you’re probably aware there are two main strategies. The first is known as organic SEO. This involved optimising your site so that … Continue reading

Posted on by Nathanael Vanderkolk
Google Updates

Keyword Research in the Time of Hummingbird

If you’re an Australian business in charge of your own search engine optimisation, you probably you miss the good old days. Then keyword research consisted of finding out how many searches a phrase got and optimising your page for that … Continue reading

Posted on by Nathanael Vanderkolk
broken-links

Matt Cutts on the Future of Backlinks

As an Australian business owner who realises the importance of building your business through search engine traffic, the topic of backlinks must have caused some confusion recently. Just a few years back, you were urged to build as many backlinks … Continue reading

Posted on by Nathanael Vanderkolk
web

Matt Cutts Reveals Why Your Title Tags Aren’t Showing

Are you paying enough attention to the title tags on your pages and posts? It’s one practice that Sydney SEO specialists recommend. One of the best things you can do to optimise your site for the SERPs is to create … Continue reading

Posted on by Nathanael Vanderkolk