If you’re an Australian business putting a website up or you have one in the pipeline, you’re probably giving some thought to search engine optimisation. After all, a site’s no good to anyone unless it’s easily found by your target market and that’s what SEO makes happen.
You may have read that Search Engine Optimisation is a fairly straightforward procedure that anyone with a bit of sense can handle. While it’s true that it’s based on fundamental rules and systems, the fact is that Search Engine Optimisation is an extremely subtle undertaking.
It’s a new and specialised discipline that’s both art and science. It’s also vital for the prosperity of your future online commerce endeavours which is why you need to read these reasons why you should employ a professional agency to take care of your website.
It’s a Complex Field
If you’re new to the world of SEO, even the simplest concepts can seem strange and hard to grasp. As we mentioned, it’s a new discipline with its own jargon and quirks. It has its own tools and methodologies that can seem alien and bewildering to those without formal training or extensive experience. It’s also in a continual flux as engines change their criteria.
It Can Suck Up Your Time
You need to stay at the cutting edge to be successful. Even the techniques that were working well just last year are now in question. Algorithmic and other changes happen on a weekly basis and can profoundly and suddenly affect what needs to be done to keep a site ranking well. Keeping up with it is only something professionals have the time and resources to do. Your time is best spent on your core business.
Learning it is a rewarding undertaking but not if it makes you less effective by distracting you from your main duties. You could save money by doing your own electrical wiring but you’d be unlikely to choose such a course.
Failure Can Be Serious
Getting it wrong can mean more than simply not getting the rankings you want. It can mean being penalised and not showing in the search results at all. Add the wrong character to your .htaccess file and your site might not even load. Do the same to your robots.txt and it might never get indexed. In some cases, the cost of fixing your own errors could far outweigh the modest investment needed to get it right in the first place.
Ultimately, with so many Australians going online for their shopping and other needs, ranking well in the search engines is not an option nowadays. Just remember the best way to get there is via ongoing professional SEO, so get started now.
For SEO that works every time, get in touch with your local search engine optimisation experts at Smart SEO.