Category Archives: SEO Tips

If you’re looking for a way to build up a genuine relationship with your prospects and customers, you can’t beat email marketing. By sending regular short emails and longer newsletters, you can alert your market to your offers and build … Continue reading →

Like most web businesses keen to increase web reach and gain more leads and customers, you’re probably investing much of your time and effort in content marketing. It’s a major part of today’s SEO. After all, putting out useful information … Continue reading →

Do you miss the good old days of Internet marketing when creating content that ranked well was as simple as having your target keywords in all the right places? The actual text didn’t have to be that special; it just … Continue reading →

Time was when submitting a website’s details to web directories was one of the cornerstone tactics of SEO. Hundreds of such directories existed and submitting to them via software or low cost outsourcing was simple and for a while, effective. … Continue reading →

Skim any Search Engine Optimisation text from just a few years back and you’d inevitably be told to use the exact keyphrase for the term you wish to rank. Doing that now is a recipe for all kinds of penalties. It … Continue reading →

One issue that emerged from the recent Google crackdown on guest posting is the matter of content length. In most peoples’ minds, brevity equates with low quality. After all, no one would spend a whole day crafting a 2000 word … Continue reading →

With Google clamping down so vigilantly on unnatural links, it make sense to keep a wary eye on who’s linking to your clients sites. After all, just one link from a bad neighbourhood can undo months of painstaking white hat … Continue reading →

You’ve no doubt heard that Matt Cutts recently identified guest posting as a spammy practice. If you’re one of the Australian SEOs who’d come to rely on submitting guest posts as a key SEO strategy, that was quite a blow. … Continue reading →

As you no doubt heard, last month Google began imposing manual penalties on sites accused of rich snippet spam. Rich snippets (also known as microdata or structured data) is a way that allows webmasters to use a special syntax known … Continue reading →

Have you being using guest blogging to enhance your clients’ rankings? If so, Matt Cutt’s recent declaration that the practice was rife with content spam must have been worrisome. Guest blogging rose to popularity following a successions of Google updates … Continue reading →

Do you miss the old Google Keyword Tool? Do you find its replacement the Google Keyword Planner uninspiring? Don’t worry, here are some alternatives that can deal up the keywords you need for your next SEO campaign. And the good … Continue reading →

As an Australian SEO specialist, you know how important the net has become for people researching and buying goods and services. Recent statistics revealed that over 50% of Australians are now shopping online.