How to Manage Social Media as Part of your Online Marketing

When you decide to take the plunge into social media as part of your web marketing strategy you might be taking on more than you bargained for. Here are a few ways to help you manage your social media initiatives so you can see better results for your Liverpool Online Marketing efforts.

Social Media

Find the Person to Post and Tweet

At first you might be all, “Oh I can do it.” And then a few weeks later you realize you’ve only tweeted once and you’ve got an inbox full of followers and comments. Social media is a whole new beast and it needs to be fed constantly. You have to be certain you have someone to handle the job. You can try to manage it yourself, work with an online marketing company or even hire a freelance writer to manage the new workload. However, whoever does the job better know your business and be working in alignment with your overall SEO plan. You also need someone who will be able to identify the people worth engaging and those to leave to their own devices. Creating a conversation stream is only good when it works to your advantage and helps promote your goals and objectives.

Rules of Engagement

You will soon discover how much time this can take. Time is money so you have to have a schedule in mind and know how much time you want to spend on this. By you, we mean the collective you of your business. You might want to come up with a schedule and say you will check in weekly, once a day at a certain time, or only when something relevant is going on like a promo of some kind. Just keep in mind once you are up there people will come. That means your customer service could be under scrutiny if someone is not responding promptly.

Have a Strategy with Clear Goals

Going into social media head on without a plan is a bad idea. Set goals and objectives, work to a schedule and be certain your social media efforts are aligned with your overall SEO and online marketing plans. When all the stars are aligned social media will work wonders. When it is every man for himself it will wreak havoc on your business and may even do more harm than good.

Choose your Sites Wisely

You really need to focus on what social media sites will work best for you. Look to see which ones take the most effort, which ones have the best success rates and opportunities and which ones are a little off the beaten track and a little too far from your brand. Research users and frequency of use as well to see where you will get the most bang for your buck. A Liverpool online marketing team can advise you on where you want to be and why.

In short, seeking a presence using social media is a good idea, plunging in without a plan is not.

About Nathanael Vanderkolk

Nathanael Vanderkolk is the Director of the Smart SEO Company, a SEO Agency in Sydney, Australia. Smart SEO Sydney has a keen awareness of the latest approaches to online marketing. Follow him on , Facebook and Twitter.
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