You’ve made the right decision to hire a digital agency businesses depend on for their online strategies. But don’t just use them as an ecommerce website designer. Take full advantage of their services and get them working on an online strategy to get you traffic and keep you successful.
Strategy to Strategize
Once you find a good digital agency, don’t let them go. You need to harness their brains and get them on a path of strategic thinking on your behalf. Give them a budget and see what you can get for your money. Negotiate a package and set them on the road to strategizing.
Target and then Objectify
You need to get them to help you find your ideal target market and then come up with objectives you are hoping to achieve with your online strategy. Drill down deeper and deeper with them to get your niche target so you can find a place to call your own. Then relate your objectives based on your niche. Selling your products is pretty basic but that’s it in a nutshell for an ecommerce business.
PPC vs. SEO
Let them decide what works better: Pay Per Click or SEO. Give them both a try or start with the one you can afford and see how it works. The thing is you are going to get your Digital Agency to keep going with these services. You’re going to get them to track your success so they can strategize even more when they find out the results of your first campaign.
Don’t let them try to get you to settle on one little thing. It has to be a good and integrated campaign using social media, SEO, PPC and whatever else it takes to get you noticed. Work within a budget but get the most bang for your buck.
Test, Analyse, Review
Then kick it off and see how it works. This is where the rubber hits the pavement. Get them to watch how your tests do, analyse the outcome and then review everything with you. Then it’s onwards and upwards with the tactics that worked.