As a small or medium sized Australian business are you taking advantage of the power of the blog for your online marketing efforts? You really should be. Here are some of the many benefits that business blogging can bring.
Build Traffic and Trust
Regular quality blogging brings in traffic and builds connection and trust. It’s one of the best ways for you to connect with new customers and build a strong relationship with current ones. In addition, you prove your authority and credibility and make your brand known.
Sell Your Goods
According to statistics, business blogs are more effective in influencing buyers than the most popular social media sites such as Facebook and Twitter. Crafting powerful blog posts lets you demonstrate and prove how the solutions your business offers are right for your readers. Blog posts offer far more scope and credibility than ads.
Boost your SEO
Optimising your blog posts for your desired buyer and informational keywords results in them ranking well in the search engines and thus bring in significant targeted traffic. Having a blog with a high volume of indexed pages also works to present your site as one of authority.
How to Get Started
I think you’ll agree these are great benefits. Of course, there’s just one problem. Writing and publishing blog posts takes time and energy, two resources most business owners and their employees are often short of.
However, blogging is such as valuable practice it’s well worth doing. To help you get started, here’s a quick guide to putting together regular blog posts as quickly as possible:
Collect Topics Relevant to your Industry
You can get these from many sources – the day to day running of your business, customer questions, keywords, industry news, social media posts and so on. Find out what information your market is really looking for and make sure they get it. Create an idea bank and add to it regularly. That way, you’ll never be short of interesting topics to write about.
Create a Content Calendar
Having a clear plan to follow with a certain number of weekly posts is the most effective way to make sure you post regularly. Nothing looks more forlorn and unprofessional than an abandoned blog so you must keep your schedule up.
Your way to success in blogging is through showing your human face. Write in a friendly informal style and create a mood of interaction with your readers. No matter what business you’re in, you can find a way to write in an entertaining way that informs and persuades.
Be sure to vary your blog types and have plenty of lists, tutorials, case studies, checklists and other types of post for your readers.
For a full range of SEO and online marketing services including blog writing, contact Sydney’s SmartSEO today.