As an Australian SEO firm, you’re always looking for ways to get your client’s names in front of potential customers. But how do you do that in these uncertain times?
The days of mass article submission and throwing up hundreds of profile links are long gone. Try that today and you’re likely to see your site go into freefall. Social bookmarking has some value but overdoing it sends up a red flag. Blog networks? Well, you’ve probably read what happened to most of them.
One popular solution is guest blogging. By writing useful content and placing it on high traffic blogs, you gain both links and click-through visitors. It’s a very simple process but far from easy to do well. Here’s how it works.
Guest blogging involves preparing a quality post and having it published on another person’s blog. This way, the blog owner gets quality content for his readers, and you get exposure to a whole new audience.
With your signature in your by-line, you get a backlink. But more importantly, if your content is inspiring enough, you get a flood of click through visitors.
Better still, these are quality visitors as they’re clicking through because of their interest in what you wrote in your guest post. This means this is highly targeted traffic, the best kind you can get.
As with most worthwhile activities, guest blogging is no cakewalk. You need to create a post that will please both the webmaster and his readers. Then you will need to identity potential outlets and get them to accept your content. To work, your post needs to satisfy a number of criteria:
- It must satisfy the blog owner that it’s of value to his readers.
- It must be engaging enough to entice readers to read through to the end and click through to your site. It must be crafted such that it tempts the reader to continue the experience promised in the article and the resource box.
- It should be keyword optimised and thematically rich enough to rank well in Google on its own merits. This will bring you search engine traffic as well as that from the blog owners’ readers.
- You’ll need to have a reasonably high quality site to link back to. After all, no blogger is going to accept a post linking back to a spammy or otherwise dodgy site.
As you can see, guest blogging is no soft and easy option. Then nothing worthwhile ever is. But it sure beats wasting time throwing up thousands of worthless backlinks.
Are you taking maximum advantage of guest blogging? It really should be a key component in your Sydney SEO strategy to get your client’s website in front of the people who matter.