The fundamentals of writing an SEO-friendly blog post

Internet, these days, is overloaded with information, most of which is spun content, i.e. the same information packaged in different ways. Information seekers are finding it hard to get the data that they actually want. Therefore, even though there is an abundance of data available online, people still feel that there is an information crisis. Many businesses have utilised the amazing blogging opportunity to build their credibility by providing genuine and helpful information.

Writing high quality content is important, but not enough. You have to make it SEO friendly as well, so that it ranks well and gets noticed. This blog is meant to guide you to write high quality, SEO-friendly blog posts.

Use heading and subheading as much as possible

Headings are important for catching the attention of readers. They increase the readability of your content, but they are good for SEO too. Format your blog post in a way that most of the important information is mentioned in the heading and subheading. This means, even if the reader just reads your headings and subheading, he will get most of the important information that he wanted. Also, try your best to use the keywords in your heading and some of the subheadings. Do not make them look keyword stuffed. Include them genuinely.

Add content regularly

Starting a blog is easy, but maintaining consistency is difficult. If you do not publish content regularly, Google will not crawl it very often. Your blog will sound less appealing to search engines and this can affect your ranking. To sound more credible and serious, you should publish content as often as possible.

Interlink your content

Interlinking helps you create a chain of content, where each one will direct your reader to the others, thereby engaging them and helping you build your credibility. Interlinking can also help you rank better. By linking your articles to each other, you will convince search engines that you have authority on the specific subject. You will be portrayed as a subject expert.

Write keyword-friendly content

The quality of your content matters the most, but you still have to include keywords in your blog post so that search engines can find you out during relevant searches. Stuffing your content with keywords can make it perceived as a spam. Therefore, use them appropriately. Their density should not be more than 1 to 2 percent. In addition, they should appear naturally in the content.

Optimise your pictures

Unless you optimise your images, they will not be visible to search engines. To do this, you have to use ALT tags and tell them what these images are about. You can directly add the ALT tags in your HTML code. Alternatively, insert an image through media manager and write the description of image in the ‘ALT Text’ field. Also, make sure you rename the file and make it more relevant. File names such as DSC105 are vague. Rename them and try to insert your keyword if possible.

Make your blog responsive

A responsive blog is going to make you more accessible for the mobile audience. Along with that, it can also help you rank better. Instead of creating a new blog for mobile audience, customise your original blog to make it fit well in the mobile devices. This way, you will have just one URL to focus on. All inbound links will be directed to one place instead of getting scatter to multiple URLs. This way, your ranking will improve.

No matter how good your blog is, unless you make it SEO-friendly, it won’t help you. If you are looking for professional SEO services for it, get in touch with us at 1300 790 796.

fundamentals of writing an SEO-friendly blog post

About Nathanael Vanderkolk

Nathanael Vanderkolk is the Director of the Smart SEO Company, a SEO Agency in Sydney, Australia. Smart SEO Sydney has a keen awareness of the latest approaches to online marketing. Follow him on , Facebook and Twitter.
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