As an Australian SEO, are you taking full advantage of the power of blogging for your clients’ sites as well as your own company?
Even if you’re actively blogging as part of your SEO strategy, you might want to think about ramping things up when you read the following recent statistics revealed by quicksprout.com:
61% of American consumers have made a purchase based on what they read in a blog post. What’s more, 60% of consumers feel positive about a company after reading its blog. And check this out if your linkbuilding method isn’t paying dividends – companies that blog typically have 97% more inbound links than those that don’t.
Those are some pretty powerful numbers and it’s clear that blogs have some special quality that makes them more trusted than ads, sales pages and general corporate content. One important point is that blogs are one form of social media. Often the comments to a popular blog post will be longer than the post itself.
Having a blog also allows you to rank for many longtailed question-based keywords. These are the types of queries that Google is increasingly targeting since Hummingbird.
So how can you leverage the power of blogs for your SEO business?
Firstly, if you haven’t yet done so, create your own blog to broadcast news and tips about the SEO industry. Presenting yourself as an authority will attract new clients eager to learn the background about the services you offer.
One way to keep loyal readers is to create a form that allows visitors to enter their email addresses to receive notification when you blog is updated.
Next, promote blog usage among your clients. Blogs not only give you clients’ businesses a more human face but they are increasingly important as ways of attracting targeted traffic.
By addressing the problems of their target markets and offering solutions, quality blogs work to promote the company’s products without hard selling. This kind of engagement leads to sharing which in turn leads to more traffic and links. They’re the best kind of links being both natural and from relevant sources.
Most importantly, make sure your blogs is regularly updated. There’s nothing more off putting than arriving at a blog where the last entry was dated six months ago. It doesn’t create the image of a company that cares about its visitors. That’s not good for customer loyalty.
Last but not least, make sure your blog posts are RITE – relevant, interesting, timely and entertaining.
Blogging requires a different mindset from regular content creation. It’s done with the idea that a dialogue is beginning. By enabling your clients to have dialogues with their customers, you’re building trust, engagement and authority, all those things that are good for ranking and conversions.