For anyone with a website, Google proves to be one of the most powerful tools on the Internet. Although most people around the world use Google at some point during the day, there is much mystery surrounding just how this search engine works to bring traffic to websites. As a business owner, you’ll want to understand how this marketing tool can work to your advantage as you seek to grow your business. With hundreds of thousands of servers at work, Google has the power to reach an infinite network of potential customers and website visitors. Backlinks are one of the most important tools used by Google. By using “spiders” and “crawlers”, this search engine is able to analyse the popularity of a site in order to display only the most relevant sites in searches. Page Ranking Systems are also involved in the Google machine. By crawling the site, the service is able to determine the relevance of the information on any given website in order to offer accurate and effective search results. By using over 200 factors to assess the significance of a site based on a specific search, Google presents users with useful websites based on the product or service they are in search of. Because Google is an entirely free service, it is a way to drive Organic Traffic to your site. Organic traffic is that which reaches your website through a search done by a potential customer. Google makes money by offering advertising services to businesses, such as AdWords. As the leading search engine in the world, this is your best tool in driving traffic to your website. No matter what product or service you offer, many of your customers will find you through one or more Google Searches. By understanding how to make use of this marketing tool, you will increase your chances of success now and in the future.
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