The Role of Social Media in Online Marketing Strategies

With the growing presence of technology in our daily lives, businesses worldwide are gaining an understanding of how critical a powerful online marketing strategy is to success.  Without the right strategies in place, businesses can easily get lost in a sea of millions of other online companies offering similar products / services. In order to stand out in the crowd, a business needs affordable web design and a compelling online marketing plan.  Social media plays a key role in establishing a strong online presence and creating engaging marketing strategies.

Online Marketing: Gain Notice on Twitter, Facebook, and Other Social Media Networks

When establishing an online marketing strategy, social media is a must.  These powerful, engaging, and usually free platforms allow businesses to build credibility, gain loyalty, and connect with customers on a more personal level.  Essential to any small business web design plan, your social media strategy will help you stand out from the rest.  Here are some advantages to using the most popular social media networks for your business:

  • Twitter:

Twitter is an increasingly popular social media network – both for businesses and individuals.  By connecting with customers, peers, and other businesses, you can engage followers with an immediacy other networks can’t match.  Through the use of hash tags and shareable information, you can gain notice, create a personal connection, and gain more traffic to your sites.

  • Facebook:

Facebook is a global essential when it comes to connecting with friends, families, and colleagues.  As a business, the platform allows you to announce important information to customers and the use of keywords and tags will gain notice from search engines.  Facebook gives businesses a unique online platform, which generates proven results.

For assistance with online marketing, affordable website design, and social media marketing, contact Smart SEO on 1300 790 796.

About Nathanael Vanderkolk

Nathanael Vanderkolk is the Director of the Smart SEO Company, a SEO Agency in Sydney, Australia. Smart SEO Sydney has a keen awareness of the latest approaches to online marketing. Follow him on , Facebook and Twitter.
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