Creative Link Building for Today’s SEO Landscape

Link building as a creative endeavour?

If you remember using software or low cost labour to garner links by the thousands, the concept may be hard to wrap your head around. But with the old ways now discredited, a strong dose of creative thinking is vital to linkbuilding success.

Whatever the perceived status of links nowadays, remember that they still make up over half of the Google algorithm. That means linkbuilding is a must.

But how do you proceed in these risky times? Here are some creative ways to build links for today’s Sydney SEO world.

creative linkbuilding

Creative Powerful Infographics

Infographics are exceedingly popular for their ability to display a lot of information in a way that’s fun and easy to access. It’s the ideal way to make complex data in your niche accessible to everyone.

You don’t need to reinvent the wheel. Just unearth an existing graphic relevant for your niche or industry and revamp it just for your site. Just insert the link to the relevant page on your site into the embed code of the image. You can also contact those who linked to the original item and alert them of your new creation. They may well reward you with a backlink.

Quality infographics get shared fast and can help build your brand and reputation. But it doesn’t come easy. You need to work hard to create powerful images that inspire and inform.

Assemble the Definitive FAQ for Your Industry

If you can put together a comprehensive frequently asked questions page for your industry, others will be almost compelled to link to it. Unearth what questions your prospects and customers are asking and provide authoritative answer pages. Take the time to do it well and it will pay off long into the future.

Crafting such an FAQ can also mark you as the expert for your field and lead to a boost in reputation and perceived authority.

Shoot Some Stunning Videos

In these days of low cost bandwidth, many users prefer to view content as videos so make sure you satisfy your needs. A fun informative video can not only help convert your products and build our brands but also be shared widely and garner some quality links. Place your videos at the all the quality sites with a link back to yours. And don’t forget that Google owns YouTube.

These are just a few of the creative ways you can build links. Put your thinking cap on and come up with more strategies that will not just give you the rankings you want, but also bring in floods of visitors and help set you apart from the pack.

Get started today. If you need any assistance in building the links that will power your site to success, contact your Sydney SEO specialists SmartSEO.

About Nathanael Vanderkolk

Nathanael Vanderkolk is the Director of the Smart SEO Company, a SEO Agency in Sydney, Australia. Smart SEO Sydney has a keen awareness of the latest approaches to online marketing. Follow him on , Facebook and Twitter.
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