Maybe if you hear the word content one more time you will want to seek shelter at your local pub or coffee shop. But if you’re in it to win it, than content has to stand for what you’re all about. Using your online content to build you brand is a great way to get the most out of every ounce of your Australian copywriting service.
Have a Mission and a Leader
First figure out who your audience is, what you have that is worth teaching them and then what you hope to achieve once they’re taught. Then find a Content Coordinator who can champion the call to concentrate on content and make sure your company is doing all they can to make sure every ounce of content written answers those three questions. The bigger your company, the higher up the totem pole that person should be. So if you’re big we’re talkin’ Chief Content Officer and if you’re small then Coordinator will do just fine thank you very much.
Brand Strategy for Brand Content
Make sure you are addressing the following:
- A content calendar for all content and when it’s posted.
- A research plan to be on trend for your industry and to make sure you are keeping up and then heading your competition off at the pass.
- Collect proof your content is succeeding in raising brand awareness.
Keep Them Occupied and Interested
Put your SEO service to work and have them develop ideas to engage visitors. New trends include Apps, games and threaded discussions on social media. Does your site have any of these things?
Reap the Rewards of Social Media
If you aren’t using social media start now. You can access millions of people with the write social media plan and build brand awareness by engaging them with surveys, questionnaires and most of all content full of information about how awesome you are. Harness the information you collect on social media to create blogs and articles that will speak to them about things they want to hear.