Link building is an important aspect of SEO. By building in-bound links, you will be able to attract those people to your website, who would otherwise would not be able to reach the website pages conventionally. You will be able to improve your website’s rankings as well. However, the quality of links you build will make a lot of difference in the results that you will achieve. This is where white hat link building comes in. It is a technique used for building high-quality backlinks that will divert relevant audience to your website. In this blog post, we will share some tips on how you can get those high-quality backlinks that you want for achieving your business goals.
Place your content on websites that have high DA
Guest blogging is a highly effective way of getting in-bound links. While choosing guest blogging platforms, choose websites that have high Domain Authority (DA). Such websites are ranked better as well as faster. The better the ranking, the more your content will be read, and the more traffic your website will get from that specific backlink. This means, your content distribution efforts will give you better results in terms of SEO.
Websites that have high DA have already established their authority among their online audience and therefore, have the potential to acquire natural links. This is the reason why they should get a significant place in your SEO strategy. While writing content for such guest posts, make sure you choose a very interesting topic. Spruce it up by adding catchy pictures, screenshots, graphics, charts, videos, etc. This will further boost your click through rate.
Build your authority in your niche
When you will be perceived as an industry leader, your content and website will be taken seriously. Therefore, focus on portraying yourself as a leader. Unfortunately, this is easier said than done. If you are a big brand, people would immediately consider you as a leader. However, if you are a start-up or a SME, you will have to struggle hard to convince people about your genuineness.
- To build your authority you can get interviewed. When you will be quoted by other websites / publications, you will be considered seriously. Such interviews will also send high quality traffic to your website.
- You can also write case studies mentioning how your services/products helped your clients. Case studies often get a very positive review and are read happily. They are therefore, very helpful for getting backlinks.
Take help from your link analysis report
By using Google Analytics, you can create your custom link building report. This report can give you valuable insights on what will/will not work for your website. Evaluate this report frequently to find out which backlinks (i.e. the websites) are giving you good traffic numbers and which aren’t. Customise your content strategy accordingly. You can have more content on websites that are giving you quality traffic. You may stop contributing to the ones that aren’t benefitting you in any way.
When you have linkable content, getting quality backlinks will not be much difficult. Therefore, focus more on improving the quality of content that you provide to your audience. If you want professional help for getting high-value links directed to your website, get in touch with us at 1300 641 849.