Website Design and Development for Small Businesses: Avoiding the Most Common Mistakes

When the time comes to design or re-design your business website, it’s important to hire industry leading experts to assist in generating the best results.  With the advice of professionals, you can avoid the common pitfalls of ineffective small business website design.  In order to attract traffic and create a user-friendly site, businesses must rely on experts in the field.  Before hiring a professional website design company, businesses should have a basic understanding of the most common mistakes in small business website design and development.  This will ensure success in creating a compelling and powerful end result.

SEO Website: How to Steer Clear of the Common Design Mistakes

In order to stand out in the crowd, small businesses need professional website design and development solutions.  All too often, a business will hire the wrong SEO website company, which will result in a poorly designed website.  Some of the most common mistakes with small business website design and development include:

  • Poor Navigation:

Effective navigation should allow visitors to easily move through the site and find the products and services they’re after.  All too often, small businesses fail to make navigation a priority, which results in confused site visitors and low conversion.

  • No Clear Calls to Action:

One of the central errors of small business website design and development is the lack of a clear call to action.  This is what encourages site visitors to “call now” or “sign up today” in order to guarantee future visits and revenue.

  • Content, Content, Content:

Without compelling content, your message will get lost.  Professional website design must always include brand-relevant content, which communicates effectively your message to visitors.

  • Clutter:

A cluttered site is not appealing to visitors.  Too many small businesses try to cram a boatload of information onto the home page, which results in a cluttered mess rather than a clean, user friendly website.

For assistance with professional website design and development, contact Smart SEO on 1300 790 796.

About Nathanael Vanderkolk

Nathanael Vanderkolk is the Director of the Smart SEO Company, a SEO Agency in Sydney, Australia. Smart SEO Sydney has a keen awareness of the latest approaches to online marketing. Follow him on , Facebook and Twitter.
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