We recently talked about the importance of your “about page” and looked at ways to make sure it was geared towards the visitor and what he was looking for. Today, we’re going to look at another of the essential legal pages – the “contact page”. Web design specialists should take great care with this page as well.
If your contact page has just an email address, contact form and a simple generic “get in touch” message, you’re missing out on a great opportunity to build trust with your visitors and convert them into regular customers.
Here are some simple actions you can carry out to make your contact page more enticing and to encourage people to contact you:
Firstly, create a friendly and enticing introduction stressing the benefits of getting in touch. Take the opportunity to showcase your brand or assets and include a solid, clear call to action (CTA).
Your CTA depends on your type of business. It could be “Call us for a no obligation quote” or “Get in touch to discover the best web design in Sydney”.
Include some pictures if they add to branding or support your message. But don’t just add any old graphic in to spice up the page. Make sure images add value.
Ensure that visitors have a choice of methods to contact you. A simple contact form is a must. You should also include your email as either a graphic or using (AT) instead of @ to foil email harvesters. Be sure to list your phone number. No phone number suggests you’re a small operation and not easy to get in touch with.
Don’t make the contact form too complex. Just ask for name and email. Forcing users to enter address or phone number can be off-putting. However, for certain types of B2B business, asking for relevant company information may be appropriate.
Prominently list your physical address, especially if you’re serving the local market. A Melbourne will appeal to residents of that city while letting people in other cities search elsewhere.
If you’re seeking actual visits, you should include geo site map driving directions and parking availability in the area. You should also paint a seductive picture of what they’ll find when they arrive.
If you sell contemporary kitchens, for example, describe the enchanting models they can experience in your showroom. A hotel could talk about the warm welcome all guests receive along with details of the spa or fitness centre.
Be sure to include social media buttons on the page. Today’s web users increasingly prefer to keep in touch via social media that email. Offering a fast way to connect to your Facebook page is a great way to help them do that.
Ultimately, you want to give your visitors every reason to contact you and every available method to do so. Talk to your web design specialists about upgrading your contact page. You’ll find more and more people will get in touch and that can only be good for your business.