If you’ve launched a commercial website and are underwhelmed by the volume of business it’s pulled in, it’s time to look at hiring expert services. Otherwise your precious site will probably languish unfound and unvisited. Here’s why search engine optimisation is so vital to the future of your business.
It’s Targeted
Search Engine Optimisation lets you target just the customers you want. Through the judicious use of keywords and content, your site will attract only those visitors likely to buy from you.
The result is much higher conversion rates than conventional advertising. That’s because search is driven by demand. People go online to find solutions and to succeed today you need to be there for them to find.
If you go out into the street and hand out fliers, just a small percentage of recipients are likely to be members of your target market. With Search Engine Optimisation, your visitors are people who have typed relevant search terms into a search engine. People who are actively seeking you make the best kinds of customers.
Of course this will only happen if you site is optimised and you have an effective funnel in place to handle visitors.
Targeting is especially important for local businesses. SEO offers you a way to fine tune your site so that it can rank for keywords likely to be used by your local prospects.
It’s Cost Effective
Once your website is optimised it will continue to work for you round the clock with regular maintenance. It’s important to remember that SEO is a process not a technique. It has to be an ongoing process to cope with a volatile competitive and regulatory environment when policies and algorithms change at a dizzying pace.
Tools to measure ROI are at your fingertips around the clock. You can access analytics and other reporting tools for constant and timely feedback on traffic and conversions.
It’s Flexible
If you launch a new product line, you can have optimised pages up almost immediately and with some skilful SEO, they can be ranking in a matter of days or even hours. Compare that to the advertising campaigns of old which could take months and it’s astonishing.
It’s Adaptable
Another feature of SEO is its ability to adapt. The industry has undergone tremendous changes in recent years with such factors as the growth of social media and will continue to do so. At its core though its main tenets will never change though the methods might.
Let’s face it, if you want to succeed in business nowadays, you need to factor SEO into your strategy. It’s the only way to attract more traffic, leads and thus make more sales. Get in touch with the specialists Smart SEO today for details on how to get started.
