Tag Archives: AdWords & PPC

CTR is the Key: How to Use the New Google PPC Remarketing Tool

When it comes to your Pay-Per-Click (PPC) advertising program, obviously, just displaying your ads to people is not enough. Another key factor is the Click Through Rate (CTR). A high CTR would give you evidence that your ads are drawing … Continue reading

Posted on by Nathanael Vanderkolk

Google Keyword Planner – RIP GKT

If you’ve been involved with Australian SEO for any length of time, you surely made friends with the Google Keyword Tool. The GKT, as it was affectionately known, was everyone’s free weapon for keyword research. Did you shed a tear, … Continue reading

Posted on by Nathanael Vanderkolk

Ideas to Enhance Your Online Advertising with Retargeting

Here are a few ideas to help enhance your  retargeting campaigns: Google Adwords Retargeting Google understands how people search better than anyone. They can also offer insights into what they do once their search has ended. Google Adwords for retargeting … Continue reading

Posted on by Nathanael Vanderkolk

How You Benefit from the Best Australia Affordable Web Design Services

Web design has been proven to be highly important in gaining the traffic you need for your business. With the changes in Google AdWords recently, many have been affected by the fact that their website is no longer trafficking the … Continue reading

Posted on by Nathanael Vanderkolk

Making Changes to Incorporate the Latest Google AdWords Changes

Google AdWords has just rolled out the biggest change in the scope of their operation for the last 5 years. This incorporates changes that they are hoping will give users better advantages when they are searching by giving search results … Continue reading

Posted on by Nathanael Vanderkolk