When establishing an online presence, businesses must include multiple marketing techniques in order to stand out. Search engine optimisation has become a leading strategy for businesses in all industries – offering the results needed to stand out from the competition. The question many business owners have: How does SEO stack up with other online marketing techniques? The evidence is clear – SEO provides tangible results in driving up traffic, increasing conversion, and providing a high ROI. When you’re in search of the best search marketing techniques, it’s essential that you hire SEO experts to generate the best results.
SEO: How it Works for Businesses
When comparing Search Engine Optimization with other marketing strategies, it’s easy to see why so many businesses have it at the core of advertising initiatives. Here’s how SEO compares with many traditional online marketing techniques:
- PPC: PPC (pay per click) marketing was once the most popular advertising technique on the web. Today, it falls short of SEO and other techniques. SEO is less expensive and more effective, giving businesses a much higher ROI.
- Email Marketing: Although email marketing is effective in maintaining existing connections, it does not work in attracting new customers. When compared with SEO, email marketing is effective in generating interest from existing customers, but SEO generates much better results in targeting new customers.
- Social Media Marketing: Social media is key in building loyalty and forging connections with customers. It is increasing in popularity, but doesn’t yet have the same clout as SEO.
In order to achieve the best results with an online marketing strategy, businesses should include multiple search marketing techniques. By allowing them to work together, it’s possible to optimise results. To enquire about the search engine marketing solutions at Smart SEO, contact an experienced consultant on 1300 641 849.