Smart SEO Blog

3 SEO Myths that Can Scupper Your Online Marketing

Few other professions are prone to myth making quite as much as search engine optimisation. Rumours spread like wildfire through the webmaster boards and forums and half-truths are often espoused as gospel. The whole problem is compounded by the fact … Continue reading →

Posted on June 10, 2014 by Nathanael Vanderkolk

The Art of Internal Linking

Backlinks have been much in the news lately with stories mainly focusing on the dangers of improper link building. Less commonly discussed, yet equally important, is the matter of internal links. Links between the various pages of your website offer … Continue reading →

Posted on June 3, 2014 by Nathanael Vanderkolk
Responsive Web Design

Online Marketing – Mobile SEO: More than just Responsive Design

If you’re involved in online marketing or promotion, you’re surely aware of the relentless rise of Internet access via mobile devices such as tablets and phones. Nowadays, 70% of Australians get online with their smart-phones. So are you ready to … Continue reading →

Posted on June 3, 2014 by Nathanael Vanderkolk

Crafting the Words that Persuade and Sell

Henry Ford once said that said that quality meant doing it right when no one was looking. When developing content for your online marketing efforts, you don’t have that luxury. When you put your words up on your site, you … Continue reading →

Posted on June 3, 2014 by Nathanael Vanderkolk

A Small Business Owner’s Guide to Local SEO

One of the great features about online commerce is that you can reach thousands of potential customers quickly and in a very cost effective manner. But that’s only if you do it properly with a website that’s optimised from the … Continue reading →

Posted on June 3, 2014 by Nathanael Vanderkolk

What the Changing World of SEO Means for Your Business

If you’re an Australian business owner involved in online marketing, you may have been puzzled by the SEO scene over the last few years. Whatever happened to such factors as paid links, page rank fervour and more recently, guest posting? … Continue reading →

Posted on May 28, 2014 by Nathanael Vanderkolk

What is Quality Search Engine Optimisation?

If you were to ask yourself what you most wanted from your Sydney SEO agency, what would the answer be? Most people would reply their goal was to rank highly in the search results. Rankings are indeed vitally important as … Continue reading →

Posted on May 28, 2014 by Nathanael Vanderkolk

SEO Australia: The Lowdown on Panda 4.0

Though Google tweaks its algorithms regularly and refreshes the major ones monthly, it’s been a while since the last big update. So it was no shock to most of us working in SEO Australia when Matt Cutts announced the roll … Continue reading →

Posted on May 27, 2014 by Nathanael Vanderkolk

The Dangers of Over Optimisation

It seems reasonable to assume that if some search engine optimisation is good for your site then more should be better. Sadly, that’s not the case as a lot of Australian SEOs and webmasters have found to their cost. Google … Continue reading →

Posted on May 27, 2014 by Nathanael Vanderkolk

What’s in a (Domain) Name?

When planning a new website, one of the factors that will have a major impact on its success is your choice of domain name. It is, after all, your online identity so be sure to choose it with care. Here … Continue reading →

Posted on May 21, 2014 by Nathanael Vanderkolk

Facts You Need to Know About SEO

As a small or medium sized Australian business you know the importance of online marketing. Australian online commerce was worth over $37 billion at the end of last year and is constantly growing. All this growth means intense competition across … Continue reading →

Posted on May 21, 2014 by Nathanael Vanderkolk

Beware of the Bandwagon

Are you in the habit of jumping on the latest SEO bandwagon? If you’re the kind of person who scours the webmaster and Internet marketing forums for the latest loophole and fast track to high rankings, it’s time you stopped. … Continue reading →

Posted on May 21, 2014 by Nathanael Vanderkolk

Dealing with Google Penalties and Algorithm Changes

If you’re like most businesses nowadays, you rely heavily on in the Internet for attracting new customers, building your brand and getting the word out about your products and services. That’s why it can be so devastating to experience a … Continue reading →

Posted on May 21, 2014 by Nathanael Vanderkolk

What is Quality Content?

Visit any SEO services or Internet marketing related site or forum nowadays and I guarantee you’ll find a post on the virtues of quality content. Just as in the old days, all they could talk about was links, now quality … Continue reading →

Posted on May 14, 2014 by Nathanael Vanderkolk

Online Marketing: Tapping Into Alerts and Trends for Competitive Advantage

As an Australian business in a competitive industry, you need all the information you can to determine strategy and to effectively run your operation. You need to know what new items are appearing in your sector, what products are increasing … Continue reading →

Posted on May 14, 2014 by Nathanael Vanderkolk

SEO vs PPC in Australia: Which Should You Choose?

If you’re looking to get the word out online about your business, and attract new leads and customers, you’re probably aware there are two main strategies. The first is known as organic SEO. This involved optimising your site so that … Continue reading →

Posted on May 14, 2014 by Nathanael Vanderkolk
Google Updates

Keyword Research in the Time of Hummingbird

If you’re an Australian business in charge of your own search engine optimisation, you probably you miss the good old days. Then keyword research consisted of finding out how many searches a phrase got and optimising your page for that … Continue reading →

Posted on May 14, 2014 by Nathanael Vanderkolk

The Smart Business Owner’s Guide

If you’ve launched a commercial website and are underwhelmed by the volume of business it’s pulled in, it’s time to look at hiring expert services. Otherwise your precious site will probably languish unfound and unvisited. Here’s why search engine optimisation … Continue reading →

Posted on May 12, 2014 by Nathanael Vanderkolk

Matt Cutts on the Future of Backlinks

As an Australian business owner who realises the importance of building your business through search engine traffic, the topic of backlinks must have caused some confusion recently. Just a few years back, you were urged to build as many backlinks … Continue reading →

Posted on May 12, 2014 by Nathanael Vanderkolk

Tapping into Taglines for Recognition, Trust and Conversions

If someone asked you what your business was about, could you answer them in one crisp, resonant phrase? If not, it’s time you spent some time crafting your tagline.

Posted on May 6, 2014 by Nathanael Vanderkolk

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