There is a reason why SEO Specialists in Sydney are becoming more and more popular. It is not just because they are able to help you with search engine optimisation Sydney businesses benefit from: it is because Google Penguin 2.0 has arrived and you may not even know your site could be in jeopardy.
Google Penguin Back Link Police
What has happened to many unsuspecting businesses is they hired an SEO company to build their site but then they sat back and left the site to its own devices. A website in general should be a dynamic entity constantly changing and renewing to sell your business. As Google algorithms change, guidelines change. Back links that may have been on your site for ages could now be the culprit Google Penguin uses to bring your site down (the ranks that is).
Back Links: The Invisible Killer
What many businesses do not realize is that they may have hired someone to build their site using SEO, but the SEO specialist may have used black hat tactics (like link spam) that might have been considered clever when your site was built but are now considered underhanded and unacceptable today. What may appear to be a perfectly innocent line of anchor text could in fact be an unnatural link.
Deeper Links will be Discovered
Penguin 2.0 is going to be looking beyond the home page for web spam and if you have a web site full of links and information that has gone unnoticed as of yet, it may be your time to get caught by the Penguin sweeper.
The time to do a link audit is now. There are audit tools such as Link Detox and Remove’em, but an SEO Specialist can renew your site, do a link audit and make sure things are on the up and up. It’ll take a new and honest set of eyes to put things right. You’ll find yourself rising to the top again and you can sleep well at night knowing Penguin 2.0 isn’t coming to get you.