For any business, creating a powerful online presence is essential to success now and in the future. In the realm of search engine optimisation, the goal is to increase the rank on Google – aiming for the number one spot. With the right strategies in place, businesses like yours can gain a high ranking on Google, which translates into increased traffic and a boost to revenue. The question is: what does it take to get to the top of Google? When pondering this all-important question, there are several things to consider.
1. Keywords
One of the key elements to success in your quest for a top Google ranking will be your choice of keywords. Keywords must be chosen with your strategy, target market, and brand in mind. Your search engine optimisation team must understand the process of keyword selection in order to poise your business for a top ranking. Keyword research requires a time investment and this process must be completed in order to ensure you are utilising the best, most effective keywords for your business.
2. Local Search
Focusing on your target market will include devising an effective local search strategy. This location-focused approach will facilitate the targeting of your local market in order to drive local business. A few things to consider in your local search strategy include:
• Geographical keywords: Utilise these location-specific keywords in your page titles, content strategy, and links.
• Google Places: Setting up your Google places page will put your at the forefront of a local search when target customers are looking for the products or services you offer.
• Local Search Directories: Get your business listed in local directories such as newspapers, phone books, etc.
3. Content
One of the core elements of any search engine optimisation strategy will be content. Quality content will set your business apart from the rest – both in visitor response and your rank on Google. Google’s goal is to index content that adds value, is informative, and is readable. Without quality content, your SEO strategy could be dead in the water.
4. Social Media
Your social media presence is essential to your ability to connect with target customers and build loyalty. Create a business presence on social media networks like Facebook, Twitter, Instagram, and Google+.
5. Backlinks
When you get people to link back to your site, you are instantly able to see an increase in your ranking in Google. Ensure you only use quality backlinks and avoid “black hat” techniques and scams.
Contact the Experts in Search Engine Optimisation
When you’re ready to boost your rank on Google, you’ll want to choose the best SEO company out there. That’s where Smart SEO comes in. With a dynamic, individualised approach, the Smart SEO team is able to give you the results you’re after. For assistance with your SEO strategy, contact Smart SEO today.
