Category Archives: Online Advertising

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Boost your SEO Efforts with a Hotfrog Australia Listing

Local SEO is definitely a plus for any brick and mortar store, but very frankly, just about any business will benefit from additional local exposure. In this respect, Hotfrog is one local directory that you can showcase or list your … Continue reading

Posted on by Nathanael Vanderkolk
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Revamping your Content for Online Marketing Success

Can you read through the words on your website and honestly say you’re genuinely proud of your content? Unless you’ve been applying a serious content strategy from the beginning, the answer’s probably negative. If your online marketing’s not doing as … Continue reading

Posted on by Nathanael Vanderkolk
online-marketing

Using SWOT in Online Marketing

If you’ve taken any business courses, you’ve probably come across the acronym SWOT. It stands for strength, weakness, opportunity and threat and is a system for carrying out a rigorous analysis of a business venture both in the planning stage … Continue reading

Posted on by Nathanael Vanderkolk
digital-agency

Maximising Your SEO Investment

No one doubts the value of SEO to gain rankings, traffic and customers. In today’s world, online marketing is central to the prosperity of most businesses. However search engine optimisation can be a major expense. Here’s how to ensure you’re … Continue reading

Posted on by Nathanael Vanderkolk
content writing

Making the Most of your Content

When you create a new item of content for your site, do you just publish and hope for the best? If so, you’re probably not maximising your online marketing efforts. You invested a lot in your content either in time … Continue reading

Posted on by Nathanael Vanderkolk
blog

Business Blogging for Online Marketing Success

As a small or medium sized Australian business are you taking advantage of the power of the blog for your online marketing efforts? You really should be. Here are some of the many benefits that business blogging can bring. Build … Continue reading

Posted on by Nathanael Vanderkolk
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Online Marketing – Back to Basics

Are you struggling to rank your business website? The whole field of SEO and online marketing can be very complicated with such multiple factors as web design, information architecture, content creation, and link building to contend with. It’s easy to … Continue reading

Posted on by Nathanael Vanderkolk
Responsive Web Design

Online Marketing – Mobile SEO: More than just Responsive Design

If you’re involved in online marketing or promotion, you’re surely aware of the relentless rise of Internet access via mobile devices such as tablets and phones. Nowadays, 70% of Australians get online with their smart-phones. So are you ready to … Continue reading

Posted on by Nathanael Vanderkolk
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Crafting the Words that Persuade and Sell

Henry Ford once said that said that quality meant doing it right when no one was looking. When developing content for your online marketing efforts, you don’t have that luxury. When you put your words up on your site, you … Continue reading

Posted on by Nathanael Vanderkolk
online-marketing

What the Changing World of SEO Means for Your Business

If you’re an Australian business owner involved in online marketing, you may have been puzzled by the SEO scene over the last few years. Whatever happened to such factors as paid links, page rank fervour and more recently, guest posting? … Continue reading

Posted on by Nathanael Vanderkolk
online-marketing

Facts You Need to Know About SEO

As a small or medium sized Australian business you know the importance of online marketing. Australian online commerce was worth over $37 billion at the end of last year and is constantly growing. All this growth means intense competition across … Continue reading

Posted on by Nathanael Vanderkolk
online-marketing

Online Marketing: Tapping Into Alerts and Trends for Competitive Advantage

As an Australian business in a competitive industry, you need all the information you can to determine strategy and to effectively run your operation. You need to know what new items are appearing in your sector, what products are increasing … Continue reading

Posted on by Nathanael Vanderkolk
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The Smart Business Owner’s Guide

If you’ve launched a commercial website and are underwhelmed by the volume of business it’s pulled in, it’s time to look at hiring expert services. Otherwise your precious site will probably languish unfound and unvisited. Here’s why search engine optimisation … Continue reading

Posted on by Nathanael Vanderkolk
ecommerce

Crushing Shopping Cart Abandonment

So your traffic is building nicely and users are streaming to your site. Visitor numbers are rising daily as your hard work on online marketing pays off. Trouble is, you’re not making as many sales as you’d like. Your visitors … Continue reading

Posted on by Nathanael Vanderkolk
hashtag

Harnessing Hashtags for Research and Promotion

If you’re looking for a way to harness social media for research and promotion, you have a very powerful tool in the form of hashtags. You can tap into this simple system to spy on the competition, identify opportunities, and … Continue reading

Posted on by Nathanael Vanderkolk
content writing

Content Marketing – Educate, Don’t Sell

Do you grumble that the visitors to your site ignore your banner ads? If so, it’s time for a shift in strategy. Instead of trying to sell to your prospects, try educating them. If you’re not convinced, consider the following: … Continue reading

Posted on by Nathanael Vanderkolk
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Unlocking Google Analytics – A Beginner’s Guide

Are you making the most of Google Analytics? As a free tool, it’s hard to beat, serving data that’s extremely helpful for formulating your on-going SEO strategy. Here’s an introduction to this vital Google tool and some suggestions on how … Continue reading

Posted on by Nathanael Vanderkolk
online-marketing

Content Marketing the Right Way

Are you randomly creating content and throwing it out there hoping it sticks and gets the marketing results you want? If so, you’re probably disappointed. Without a solid strategy in place, you may well find yourself creating content for content’s … Continue reading

Posted on by Nathanael Vanderkolk
content writing

Aussie Firms Lead the Way in Content Marketing

It’s official. Australian firms are not just highly active in the vital field of content marketing, but more of them employ a documented content strategy than do their counterparts in the US and UK. According to recent research produced in … Continue reading

Posted on by Nathanael Vanderkolk
hashtag

Inbound Marketing Unbound

Are you having trouble decoding all the buzzwords floating around the SEO industry? One phrase that’s been making the rounds over recent years is “inbound marketing”. As an Australian SEO expert, you’ve surely come across the term. Actually, the phrase … Continue reading

Posted on by Nathanael Vanderkolk