Category Archives: Google Updates

google-article

Google Keyword Planner Continues to Evolve

When the Google Keyword Planner replaced the venerable Google Keyword Tool last year, a lot of grumbling was heard in the webmaster and online marketing forums. After all, the GKT had become a familiar face for most of us involved … Continue reading

Posted on by Nathanael Vanderkolk
google_ad

A Look at Google’s New SERP Layout

Do you like the new Google SERP layout? If you’re like most people, you prefer the original. However, it looks like the new style is here to stay so we’d better start getting used to it. The change comes in … Continue reading

Posted on by Nathanael Vanderkolk
google-article

Google Enhances Schema for Contact Information

Here’s some good news for Sydney SEOs with clients running local brick and mortar businesses. On April 8, Google announced they were launching support for schema markup that allows users to include preferred phone numbers in the SERPs as part … Continue reading

Posted on by Nathanael Vanderkolk
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Developing “Interest” in AdWords Ads

In the first two parts of our series on using the AIDA (attention-interest-desire-action) framework to craft our AdWords ads, we looked at how you could use a cunning headline to lure your prospect to check out your message. Now that … Continue reading

Posted on by Nathanael Vanderkolk
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Matt Cutts on Topical Authority (and a Possible Impending Update)

One thing that Google has made clear on many occasions is that it values authority. It also values popularity as gauged from such data as visitor numbers, social metrics and time spent on site. The thing is, though, that authority … Continue reading

Posted on by Nathanael Vanderkolk
algorithm

Matt Cutts Offers Pointers on Diagnosing Algorithmic Penalties

As a Sydney SEO, you must have often been puzzled as to the reason for drops in clients’ website rankings. Fear not, help is at hand from Head of the Google Webspam Team Matt Cutts who offered some clues in … Continue reading

Posted on by Nathanael Vanderkolk
google

Google Knowledge Graph Continues to Evolve

If you’re a fan of Google’s Knowledge Graph, you may have noticed the recent addition of “related topics” displayed for certain kinds of queries. Clicking on a related topic brings up the Knowledge Graph for that subject. If you’re not … Continue reading

Posted on by Nathanael Vanderkolk
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Content Marketing for Today’s Google

Content marketing is the strategy of choice for many webmasters nowadays and with good reason. Done well, it offers a sustainable way to promote your brand and authority, attract traffic and showcase your expertise. The question is, are you doing … Continue reading

Posted on by Nathanael Vanderkolk
small_business

Matt Cutts Offers Hope for the Little Guys

If you’re an Australian SEO struggling to build rankings for small clients, you’ll welcome an announcement made by Matt Cutts at the recent Search Marketing Expo. The gist was that an upcoming Panda update is meant to make life easier … Continue reading

Posted on by Nathanael Vanderkolk
google

Ask Your Existing Followers to Spread the Word

Google’s social media network is starting to take off and with good reason. It offers canny SEOs and online marketers a powerful way to connect with customers and expand their reach. So how do you take full advantage of Google … Continue reading

Posted on by Nathanael Vanderkolk
google

Harnessing Hangouts – How to Use Google+ Hangouts for Online Marketing

If you ever wanted to reap the benefits of video broadcasting but worried about the cost or complexity, Google+ Hangouts offers you an elegant solution. Video is hot right now in the world of online marketing and SEO. With most … Continue reading

Posted on by Nathanael Vanderkolk
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Google Launches Way to Fight Back Against Scrapers

If you’re fed up of scraper sites stealing your content, you’ll be pleased to know that Google now has a way for you to report them. No one’s quite sure exactly what action will follow, but hopefully it will be … Continue reading

Posted on by Nathanael Vanderkolk
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Getting Going with Google+

As an Australian SEO, are you still on the fence about using Google+ in your SEO business? Or are you just taking a token approach without delving into all the possibilities offered by Google’s social media platform? In either case, … Continue reading

Posted on by Nathanael Vanderkolk
google-article

Google+ – More Than Just a Social Network

Are you taking full advantage of the power of Google’s social media platform? It’s time you were as Google+ offers a host of powerful options for Australian SEOs to ramp up their online activity and that of their clients. In … Continue reading

Posted on by Nathanael Vanderkolk
Google Updates

How Hummingbird Helps Small Businesses

If you’re a small Australian business who feels intimidated by the massive SEO budgets of larger competitors, last year’s Google Hummingbird update helped level the playing field. By allowing you rank well for natural queries, Hummingbird has enhanced your ability … Continue reading

Posted on by Nathanael Vanderkolk
google-article

Google Clamps Down on Spammy Structured Markup

It was only a matter of time. As soon as Google introduced a way to enhance the quality of search results, the spammers weren’t far behind. In this case, their target was rich snippets. Rich snippets were developed to offer … Continue reading

Posted on by Nathanael Vanderkolk
google-article

What’s Up with Google Authorship?

Just last year Google Authorship was being hailed as the way for reputable authors to build their brand online. Now Google’s targeting it for a purge. As a result many writers have found that their authorship rich snippets in the … Continue reading

Posted on by Nathanael Vanderkolk
google

Year End Musings and the Shape of Things to Come

So another year is almost over and SEO is still alive and kicking. Actually, it’s healthier than ever after Google has continued to weed out a load of dubious practises. So what are some of the highlights of 2013? Google … Continue reading

Posted on by Nathanael Vanderkolk
Google Updates

Optimisation in the Age of Hummingbird

Considering the recent Hummingbird update was touted as a major upgrade to Google’s ranking algorithm, its arrival was something of a non-event. Launched without fanfare last August (though not announced for a few months), it produced intrigue rather than outrage … Continue reading

Posted on by Nathanael Vanderkolk
anti-link

Penguin 2.1 – The Ongoing Fight against Link Spam

As an Australian SEO, did you feel a disturbance in the force at the beginning of October? Perhaps some dancing around of rankings or worse, a sharp drop? If so, you were probably hit by the Penguin 2.1 update that … Continue reading

Posted on by Nathanael Vanderkolk