Category Archives: AdWords & PPC

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SEO vs PPC in Australia: Which Should You Choose?

If you’re looking to get the word out online about your business, and attract new leads and customers, you’re probably aware there are two main strategies. The first is known as organic SEO. This involved optimising your site so that … Continue reading

Posted on by Nathanael Vanderkolk
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AIDA for Adwords – The Bridge to Desire and Action in Online Advertising

In our series on AIDA (Attention-Interest-Desire-Action) Adwords writing, we’ve looked at how an enticing PPC headline can grab our visitor’s attention and then how a skillfully crafted description line can kindle his interest. Now in our online advertising campaign, we … Continue reading

Posted on by Nathanael Vanderkolk
google

Google Adwords Tips – Tools for Keeping an Eye on your Competition

Recently we looked at using Keyword Spy to unearth the keywords our competitors were bidding on and other key information such as how long their campaigns had been running. Today we’re going to examine some other online tools that can … Continue reading

Posted on by Nathanael Vanderkolk
google_ppc

Adwords Headlines – Attention Revisited

Last week we looked at how the purpose of a PPC headline was to catch the prospect’s attention. Today we look at some headline types that work well to stop the reader’s eyes as they scan across a busy web … Continue reading

Posted on by Nathanael Vanderkolk
google-article

Writing Winning AdWords Ads Using AIDA

So you’ve done your keyword research and it’s time to craft some AdWords ads that are going to get clicked. But how do you start? One simple and powerful approach is to use AIDA. AIDA is an old copywriter’s acronym … Continue reading

Posted on by Nathanael Vanderkolk
google-article

Adwords Writing Tips – Getting Ready to Craft Some Winners

It’s no surprise that Google Adwords was a roaring success from the start. Finally, a system appeared which offered vendors and publishers the chance to quickly get a totally relevant and focused message out to highly a targeted market. What’s … Continue reading

Posted on by Nathanael Vanderkolk
google_ppc

CTR is the Key: How to Use the New Google PPC Remarketing Tool

When it comes to your Pay-Per-Click (PPC) advertising program, obviously, just displaying your ads to people is not enough. Another key factor is the Click Through Rate (CTR). A high CTR would give you evidence that your ads are drawing … Continue reading

Posted on by Nathanael Vanderkolk
google-article

Google Keyword Planner – RIP GKT

If you’ve been involved with Australian SEO for any length of time, you surely made friends with the Google Keyword Tool. The GKT, as it was affectionately known, was everyone’s free weapon for keyword research. Did you shed a tear, … Continue reading

Posted on by Nathanael Vanderkolk
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How to Succeed with Google Advertising

Google offers advertisers a vast array of options when seeking increased exposure online.  While Google AdWords prices cause some businesses to shy away, the ROI offered by Google advertising more than compensates for the lofty rates.  As a business owner, … Continue reading

Posted on by Nathanael Vanderkolk
online-marketing

Ideas to Enhance Your Online Advertising with Retargeting

Here are a few ideas to help enhance your  retargeting campaigns: Google Adwords Retargeting Google understands how people search better than anyone. They can also offer insights into what they do once their search has ended. Google Adwords for retargeting … Continue reading

Posted on by Nathanael Vanderkolk
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The Increasing Importance of the Best Mobile Websites

The mobile market has always been a fickle sector of marketing. With the different mobile platforms and programming languages, it has steered many businesses away from attempting to create apps for the different mobile platforms or even trying to market … Continue reading

Posted on by Nathanael Vanderkolk

How You Benefit from the Best Australia Affordable Web Design Services

Web design has been proven to be highly important in gaining the traffic you need for your business. With the changes in Google AdWords recently, many have been affected by the fact that their website is no longer trafficking the … Continue reading

Posted on by Nathanael Vanderkolk
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Making Changes to Incorporate the Latest Google AdWords Changes

Google AdWords has just rolled out the biggest change in the scope of their operation for the last 5 years. This incorporates changes that they are hoping will give users better advantages when they are searching by giving search results … Continue reading

Posted on by Nathanael Vanderkolk
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Benefits of Google Adwords

Google AdWords is one of the most often used of the Google SEO tools. It allows you to create an advertisement that centres on specific keywords. With proper keyword analysis and utilisation of this Pay Per Click (PPC) marketing tool, … Continue reading

Posted on by Nathanael Vanderkolk
adwords

Why Your Business Should Use Google AdWords

In order to make gains in any industry, an initial investment must first be made.  The key is to get the highest return on this investment.  With a bit of research and the help of a highly trained team of … Continue reading

Posted on by Nathanael Vanderkolk

SEO VS PPC

Are you trying to decide how to approach marketing options for your new or growing business?  The Internet possesses the most useful and far-reaching marketing options available today.  With most people spending at least part of each day online, you … Continue reading

Posted on by Nathanael Vanderkolk

How Does Google Work?

For anyone with a website, Google proves to be one of the most powerful tools on the Internet. Although most people around the world use Google at some point during the day, there is much mystery surrounding just how this … Continue reading

Posted on by Nathanael Vanderkolk