Category Archives: Advanced SEO

Google Updates

All You Need to Know About Google Local Search

Local search is one of the most important aspects of marketing today, especially for small businesses. It has become a great equalizer that allows small and mid-sized businesses to stand toe-to-toe with large corporations with a massive budget. Marketers refine … Continue reading

Posted on by Nathanael Vanderkolk
SEO factores

The Most Important SEO Ranking Factors

What exactly are ranking factors? And how do they affect you? Well, when you perform a search with a keyword, a series of results pop up. Now, these results are ranked in order of their quality and relevance. Most search … Continue reading

Posted on by Nathanael Vanderkolk
ux

Making Most of Your Location Pages and SEO

It goes without saying franchises and businesses located in multiple geographical areas benefit from having individual location pages for each of their facilities. However, don’t forget these location pages, which are nothing but local listing, require proper search engine optimisation. … Continue reading

Posted on by Nathanael Vanderkolk
trends

4 most effective ways of improving lead quality

Gone are those days when businesses were in a lookout for quantitative leads. Online marketers now prefer qualitative leads and why not? The success of your campaign no more depends on the number of leads you generated. Having 5 quality … Continue reading

Posted on by Nathanael Vanderkolk
101

Can Social Media and SEO Spice Up Your Company?

In today’s competitive and fast paced world, companies are constantly searching for new ways to connect with their audience and capture their interest and imagination. Search engine optimization helps you improve your company website’s ranking on result pages. The more … Continue reading

Posted on by Nathanael Vanderkolk
app

Studies Indicate That Mobile Ads Can Get You More Conversions

This is what a recent study conducted by Marin Software claims. The study indicates that Smartphones are the latest media that you must use to reach your mobile audience, who not only uses them just for staying connected but also … Continue reading

Posted on by Nathanael Vanderkolk
Responsive Web Design

Is your Business Website in Sync with the Mobilegeddon Update?

The minute people get an inkling that Google is going to make changes to its algorithm, Webmasters everywhere get into frenzy and small business owners know that the changes are going to have some impact on the way the search … Continue reading

Posted on by Nathanael Vanderkolk
b2b

Landing page tweaks that can increase your conversion rate

You have a highly optimised website. Your SEO strategy is impeccable. You rank within top 10 search results. You have a highly effective PPC campaign that diverts a good amount of traffic to your website. What more could an online … Continue reading

Posted on by Nathanael Vanderkolk
puzzlepiece

Social Media and SEO: Are They Really Connected?

Every company today is fighting for the highest ranking in search engines like Google. In this fast paced, globalised and extremely competitive world, it’s all about the exposure that your company obtains and the public perception of your brand. Search … Continue reading

Posted on by Nathanael Vanderkolk
brokenlink

White hat link building techniques that you must follow

Link building is an important aspect of SEO. By building in-bound links, you will be able to attract those people to your website, who would otherwise would not be able to reach the website pages conventionally. You will be able … Continue reading

Posted on by Nathanael Vanderkolk
SEO factores

The fundamentals of writing an SEO-friendly blog post

Internet, these days, is overloaded with information, most of which is spun content, i.e. the same information packaged in different ways. Information seekers are finding it hard to get the data that they actually want. Therefore, even though there is … Continue reading

Posted on by Nathanael Vanderkolk
strength

SWOT Analysis – Identifying and Building on Your Strengths

Last week looked at the basics of the SWOT (Strength, Weakness, Opportunity, Threat) analysis and saw how it could be applied to every aspect of SEO and online marketing. This week, we focus in on how to identify your site’s … Continue reading

Posted on by Nathanael Vanderkolk
google-article

Dealing with Google Penalties

Imagine waking up one day to find your site has vanished from the rankings. The first sign is usually a drop off in traffic, leads and orders. If you rely on callers, the phone stops ringing. Then a quick search … Continue reading

Posted on by Nathanael Vanderkolk
seo-experts

Dealing with Duplicate Content

Is duplicate content harming your site? Unless you’ve been pro-active, that may well be the case. You’ve probably never deliberately put up two pages with the same content, but your site may still contain identical pages for a number of … Continue reading

Posted on by Nathanael Vanderkolk
trends

5 Mid-Year SEO Trends to Keep Your Eye On

We’re almost at the half-year point and despite pronouncements announcing its imminent demise, the field of search engine optimisation is still alive and well. Here are some of the trends in SEO you should be aware of for the future … Continue reading

Posted on by Nathanael Vanderkolk
link

Creative Link Building for Today’s SEO Landscape

Link building as a creative endeavour? If you remember using software or low cost labour to garner links by the thousands, the concept may be hard to wrap your head around. But with the old ways now discredited, a strong … Continue reading

Posted on by Nathanael Vanderkolk
backlink_role

Matt Cutts on the Role of Back Links

Considering the problems arising from link building recently, many people would like to see links gone altogether from the ranking algorithm. However a recent video from Google head of web spam Matt Cutts suggested that’s not likely to happen anytime … Continue reading

Posted on by Nathanael Vanderkolk
b2b

Creating Content for B2B Customers

Do you market your products and services to other businesses? One of the most vital SEO Services you need for B2B success is the right kind of content. You know that content is the lifeblood of your online marketing venture … Continue reading

Posted on by Nathanael Vanderkolk
link

The Art of Internal Linking

Backlinks have been much in the news lately with stories mainly focusing on the dangers of improper link building. Less commonly discussed, yet equally important, is the matter of internal links. Links between the various pages of your website offer … Continue reading

Posted on by Nathanael Vanderkolk
seo-experts

What is Quality Search Engine Optimisation?

If you were to ask yourself what you most wanted from your Sydney SEO agency, what would the answer be? Most people would reply their goal was to rank highly in the search results. Rankings are indeed vitally important as … Continue reading

Posted on by Nathanael Vanderkolk