In today’s competitive and fast paced world, companies are constantly searching for new ways to connect with their audience and capture their interest and imagination. Search engine optimization helps you improve your company website’s ranking on result pages. The more your business is seen on the Internet, the higher are the chances your brand awareness will increase. This will eventually lead to increase in the number of sales besides making you an authority in your niche.
Social media helps you connect with your intended audience and promote your products or services in a creative and engaging manner. Times are changing and you have to keep up or get left behind! Most companies today are opting for a promotional campaign that combines SEO and social media.
How is SEO influenced by Social Media?
Search engine optimisation is the magic tool for online marketing today. It helps companies to increase the flow of online traffic, boosts their exposure and also raises profits. Today, to capitalise on the benefits of SEO, more and more organisations are involving social media as well.
Social networking sites like Facebook and LinkedIn increase the number of followers of a particular company. These followers promote the company brand and its products/services. By increasing online exposure, you can obtain better back links and also increase the flow of traffic to your website.
Most organisations don’t understand that what they need is an online marketing strategy that integrates SEO and social media perfectly. If your firm has an effective strategy like this one, then you can build a powerful online presence as well as gather quality back links. To get the maximum benefits from social media, you need to create engaging, eye-catching, accurate and meaningful content that will grab the readers’ interest and keep them coming back for more and/or spreading the word about your content.
How to know the real value of a link?
When you start building your links, the most important thing to keep in mind is that you need to choose the right links. If you need to find out the real value of a link, it is best to consider three main factors- the page, domain and any potentially negative signs.
If you are considering domains then you must look into the reliability, authority, rankings by search engines, authenticity, age, site indexing and flow of traffic of the particular domain.
If what you are assessing is each page, check out the incoming links, search engine rankings, placement of links, page rankings, presence of anchor text, any difficulty experienced while opening links and of course, durability.
What you need to look out for in reference to negative signs is the presence of spam links, the high number of outbound links and the presence of paid links.
What you should do to obtain high value links?
One of your main goals should be to boost the flow of traffic to your website. In order to achieve this goal, you need to get quality back links that can improve your search engine ranking. If you’re actively searching for good links then you have to try Twitter, Google Alerts, Google’s advanced search queries and mining pages on web directories.
You should also check out foreign websites for link building purposes, especially those that function in the same niche as you. Analysing your competitors’ marketing relationships and linking can give you an insight into how they work.
With the rate at which technology is developing and the increasing use of social media in everyday life, companies get a readymade way to increase their exposure and their outreach. By adopting the right techniques, you can obtain the benefits of both search engine optimisation and social media!