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Author Archives: Nathanael Vanderkolk
The Art of Anchoring
Skim any SEO text from just a few years back and you’d inevitably be told to use the exact keyphrase for the term you wish to rank. Doing that now is a recipe for all kinds of penalties. It just … Continue reading
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SWOT Analysis – Identifying and Building on Your Strengths
Last week looked at the basics of the SWOT (Strength, Weakness, Opportunity, Threat) analysis and saw how it could be applied to every aspect of SEO and online marketing. This week, we focus in on how to identify your site’s … Continue reading
Posted in Advanced SEO
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Dealing with Google Penalties
Imagine waking up one day to find your site has vanished from the rankings. The first sign is usually a drop off in traffic, leads and orders. If you rely on callers, the phone stops ringing. Then a quick search … Continue reading
Posted in Advanced SEO
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Online Marketing to Millennials
Understanding your market is central to success in any business and one of the most important target demographics is the millennials. Not only are they highly active online, they’re set to be the major consumers of the future. As a … Continue reading
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Highlights from the MNSearch Summit
Last month you had a chance to hear the world’s leading online marketing luminaries at MNSearch Summit. A full-day seminar held on June 27th 2014, it drew experts in online search, social and digital marketing from all over the USA. … Continue reading
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Revamping your Content for Online Marketing Success
Can you read through the words on your website and honestly say you’re genuinely proud of your content? Unless you’ve been applying a serious content strategy from the beginning, the answer’s probably negative. If your online marketing’s not doing as … Continue reading
Posted in Online Advertising
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Dealing with Duplicate Content
Is duplicate content harming your site? Unless you’ve been pro-active, that may well be the case. You’ve probably never deliberately put up two pages with the same content, but your site may still contain identical pages for a number of … Continue reading
Posted in Advanced SEO
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Google Pulls Author Profile Pictures
Noticed anything different about the SERPs lately? That’s right, no more author profile pictures. Google recently removed authorship photos and Circles numbers from the search results citing the need for a cleaner results page. The move is bad news for … Continue reading
Posted in Company News
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Using SWOT in Online Marketing
If you’ve taken any business courses, you’ve probably come across the acronym SWOT. It stands for strength, weakness, opportunity and threat and is a system for carrying out a rigorous analysis of a business venture both in the planning stage … Continue reading
Posted in Online Advertising
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Maximising Your SEO Investment
No one doubts the value of SEO to gain rankings, traffic and customers. In today’s world, online marketing is central to the prosperity of most businesses. However search engine optimisation can be a major expense. Here’s how to ensure you’re … Continue reading
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Making the Most of your Content
When you create a new item of content for your site, do you just publish and hope for the best? If so, you’re probably not maximising your online marketing efforts. You invested a lot in your content either in time … Continue reading
Posted in Online Advertising
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Business Blogging for Online Marketing Success
As a small or medium sized Australian business are you taking advantage of the power of the blog for your online marketing efforts? You really should be. Here are some of the many benefits that business blogging can bring. Build … Continue reading
Posted in Online Advertising
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5 Mid-Year SEO Trends to Keep Your Eye On
We’re almost at the half-year point and despite pronouncements announcing its imminent demise, the field of search engine optimisation is still alive and well. Here are some of the trends in SEO you should be aware of for the future … Continue reading
Posted in Advanced SEO, SEO Tips
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Why You Shouldn’t Try to Go It Alone?
If you’re an Australian business putting a website up or you have one in the pipeline, you’re probably giving some thought to search engine optimisation. After all, a site’s no good to anyone unless it’s easily found by your target … Continue reading
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What to Do When Hit by Panda 4?
If you suffered a drop in rankings recently, Panda 4 might be to blame. This is especially likely if your site contains any kind of duplicate content. Don’t worry, your experts can help. Duplicate content can arise in many ways. … Continue reading
Posted in Company News
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More SEO Myths to Be Aware Of
Following on from last week’s post on search engine optimisation myths that could hinder your online marketing in Sydney, here’s another batch of SEO lore that you need to be aware of. SEO is a One-Off Job If your SEO … Continue reading
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Creative Link Building for Today’s SEO Landscape
Link building as a creative endeavour? If you remember using software or low cost labour to garner links by the thousands, the concept may be hard to wrap your head around. But with the old ways now discredited, a strong … Continue reading
Posted in Advanced SEO
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Online Marketing – Back to Basics
Are you struggling to rank your business website? The whole field of SEO and online marketing can be very complicated with such multiple factors as web design, information architecture, content creation, and link building to contend with. It’s easy to … Continue reading
Posted in Online Advertising
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Matt Cutts on the Role of Back Links
Considering the problems arising from link building recently, many people would like to see links gone altogether from the ranking algorithm. However a recent video from Google head of web spam Matt Cutts suggested that’s not likely to happen anytime … Continue reading
Posted in Advanced SEO
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Creating Content for B2B Customers
Do you market your products and services to other businesses? One of the most vital SEO Services you need for B2B success is the right kind of content. You know that content is the lifeblood of your online marketing venture … Continue reading
Posted in Advanced SEO
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