Think half an hour is too short to do any productive SEO work? Think again. Just read our five quick and easy website tweaks to learn some fast ways to make productive use of brief moments during the day.
As an Aussie SEO, do you sometimes find yourself with a spare 30 minutes or so? Instead of reading the sports page or checking your Facebook page, you could put that time to good use. Just pull up one of your client’s sites and get started with these quick tasks.
Tweak up your Tags
Tags are not the SEO powerhouses they once were but they’re still very important.
Especially important is the description tag as this is what shows up in the search results.
Your description has to serve up a concise overview of page’s content while containing the main keyword. It should also be alluring and hint at a benefit. The trouble is, you have only 160 characters to work with. Remember, each page needs its own unique meta description.
Check Keyword Density
Since Google announced its crusade against over optimised sites, SEOs have worried about the topic of keyword density.
Most SEOs agree that for content to appear natural, it needs plenty of related and long tailed phrases. Writing about a topic authoritatively should ensure that this happens automatically.
You can use free browser plug ins to check keyword density and mark the various keyword on the screen. If you see certain words or phrases being overused, you could try replacing them with related phrases and synonyms.
How does the page look when it loads? Does it draw you in with a clean and simple layout and short paragraphs? If you see thick blocks of text, you need to do something about it. People tend to skim and scan online and will click away when they come across unfriendly layouts. The result is low engagement. Break up the text, use bullets and subheads, add in a picture or video. Make is pleasing on the eye and tempting.
Check for Broken Links
Both the search engines and human visitors deplore broken links. They prevent the bots from effectively crawling your site. 404s also irritate your users and suggest the site is less than professional. Use programs such as Screaming Frog to make sure all the links are robust.
Add Some Internal Links
Internal in context links work well both for SEO user experience. They enhance navigation, help establish an information hierarchy, and spread link juice around your site.
By providing your visitors with paths to visit other pages on your site, internal links also help reduce bounce rate. You can find various add ons to do this automatically with CMSs such as WordPress. But for best results, you should do it manually.